{"id":854,"date":"2020-10-23T13:13:58","date_gmt":"2020-10-23T13:13:58","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=solution&#038;p=854"},"modified":"2025-10-09T16:42:53","modified_gmt":"2025-10-09T16:42:53","slug":"solutions","status":"publish","type":"solution","link":"https:\/\/nielseniq.com\/global\/en\/solutions\/","title":{"rendered":"Solutions"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div role=\"img\" aria-label=\"Solutions L2 header image\" class=\"wp-block-cover__image-background wp-image-443634 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/solutions-L2-header-image.png)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-77325d0c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-65f10861e47b16d35584cbf0cd83447d\" id=\"h-make-your-move-with-niq-s-consumer-intelligence-solutions-nbsp\"><strong>Make your move with NIQ&rsquo;s consumer intelligence solutions<\/strong>&nbsp;<\/h1>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-3c578fba3718a634af80884ac9913bdd\">Identify your next big move with our Full View of consumer intelligence. NIQ delivers trustworthy, relevant data on every customer, channel, aisle, and click&mdash;plus advanced analytics and experts to help you apply it.&nbsp;<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-80ff6cd238fabcad2bb2242f5d30d3d0\">Our solutions uncover the most granular details to inspire big-picture ideas and empower business leaders to take decisive action.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group pattern-callout teardrop-cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-market-measurement\">Market Measurement<\/h4>\n\n\n\n<p class=\"has-second-color has-text-color\">Grow your business and market share with a complete view of performance across categories, channels, and global markets.&#8239;&#8239;NIQ offers unrivaled global coverage of the CPG and Tech and Durables space, delivering omnichannel, total-store intelligence from a single, trusted source.<br><\/p>\n\n\n\n<p><strong>Unlock your solution today<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/market-measurement\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-consumer-behavior-amp-insights-nbsp\"><strong>Consumer Behavior &amp; Insights<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"has-second-color has-text-color\">With NIQ&rsquo;s Full View of consumer insights and buying behavior, you can understand who your consumers are, how they shop, what they buy, and why&mdash;all so you can deliver the right products to the right customers, through the right channels, at the right moment.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p><strong>Unlock your solution today<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-innovation\"><strong>Innovation<\/strong><\/h4>\n\n\n\n<p class=\"has-second-color has-text-color\">Leverage next-gen technology to drive the right product innovation and streamline your business.&#8239;NIQ&rsquo;s advanced predictive analytics, rigorous neuroscience, and proprietary benchmark data give brands the ability to identify the right white spaces, build compelling value propositions, optimize the <a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/bases-product-testing\/\">product experience<\/a>, and activate with high-ROI marketing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Unlock your solution today<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/innovation\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-brand-amp-media-nbsp\"><strong>Brand &amp; Media<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"has-second-color has-text-color\">Build a strong brand and improve marketing and advertising effectiveness by using NIQ&rsquo;s data and insights to put the consumer at the heart of your strategy. Our solutions provide a holistic view of your brand and marketing performance so you can take create a seamless strategy that leverages personalization and better product discoverability.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Unlock your solution today<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-analytics-amp-activation-nbsp\"><strong>Analytics &amp; Activation<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"has-second-color has-text-color\">Unlock the full potential of your business with solutions to help you optimize e-commerce, develop winning assortments, and manage your supply chain. Harness the power of NIQ&rsquo;s advanced analytics and cutting-edge technology to transform your strategies and outperform competitors.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Unlock your solution today<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/analytics-and-activation\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-deep-blue-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-third-color has-text-color\" id=\"h-niq-s-product-finder\"><strong>NIQ&rsquo;s Product Finder<\/strong><\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-6b3f3e53adee72c1e4be6b7e60ef1781\">Explore our Innovative product offerings to unlock the Full View&trade;<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--6\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull has-parallax is-style-default\" id=\"platforms\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-359203 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/solutions-background-1-copy.png)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-cloud-based-platforms-allow-you-to-access-your-data-and-insights-from-anywhere-at-anytime\">Cloud based platforms allow you to access your data and insights from anywhere, at anytime.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pattern-callout teardrop-cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Connect<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Harness the most trusted and comprehensive CPG data with a robust, scalable, and configurable data management and analytics platform.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--7\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/nielseniq-connect\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Discover<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Unleash the power of data to reveal new pathways to growth with an intuitive, integrated data visualization solution for all users.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--8\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/discover\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Activate<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Enhance retailer-supplier collaboration based on a common source of truth, with a complete view of omnichannel opportunities, and category and customer insights.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--9\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/nielseniq-activate\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-gfknewron\">gfknewron<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">One platform for Tech &amp; Durables manufacturers and Retailers to leverage the power of data-driven insights for better, faster decisions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--10\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/gfknewron\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading\" id=\"h-niq-s-product-finder\"><strong>NIQ&rsquo;s Product Finder<\/strong><\/h2>\n\n\n\n<p>Explore our Innovative product offerings to unlock the Full View&trade;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fourth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/\">Find out more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-cover bottom-feature-img  is-style-teardrop  has-flat-border-bottom-left\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#b0a6a4\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-441510\" alt=\"Cover image 1 for Solutions\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=150,100 150w, 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class=\"wp-block-spacer\"><\/div>","protected":false},"author":219,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"landing_page":true,"landing_page_options_content_category":0,"landing_page_options_type":"content-section","footnotes":""},"product":[],"topics":[],"brand_architecture":[],"roles":[],"lead_source":[],"markets":[2],"languages":[4],"content_type":[],"class_list":["post-854","solution","type-solution","status-publish","hentry","markets-global","languages-en","legacy-content"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/nielseniq.com\/global\/en\/solutions\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Solutions","url":"https:\/\/nielseniq.com\/global\/en\/solutions\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/nielseniq.com\/global\/en\/solutions\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Solution","author":[],"creator":[],"publisher":{"@type":"Organization","name":"NIQ","logo":"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/logo_PORMS.png"},"keywords":"Global, 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