{"id":597438,"date":"2026-03-23T14:40:27","date_gmt":"2026-03-23T14:40:27","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=hubs&#038;p=597438"},"modified":"2026-04-28T21:19:10","modified_gmt":"2026-04-28T21:19:10","slug":"artificial-intelligence","status":"publish","type":"hubs","link":"https:\/\/nielseniq.com\/global\/en\/hubs\/artificial-intelligence\/","title":{"rendered":"Artificial Intelligence"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-cover aligncenter is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:0;min-height:720px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1333\" class=\"wp-block-cover__image-background wp-image-589986 size-full\" alt=\"Cover image 1 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp 1999w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp?resize=1536,1024 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp?resize=1980,1320 1980w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1326660339-2000x1333-1.webp?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light is-style-teardrop has-flat-border-bottom-right has-second-color has-text-color has-link-color wp-elements-7ff80fde8e1e4cbbc78c88ccde0b09b6\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-second-color has-text-color has-link-color wp-elements-7cab893e0517100fd6a8b790e683ad89 is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-b071f4ba wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--large)\">\n<h1 class=\"wp-block-heading title-page has-niq-h-1-font-size\" id=\"h-the-full-view-nbsp-of-consumers\">The Full View&nbsp;of consumers<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accelerated-by-ai-and-guided-by-human-intelligence\">Accelerated by AI and guided by human intelligence<\/h3>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-a77997e5-e4fd-4358-b1fb-b729b1a2c725\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-white-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Let&rsquo;s talk<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSD5VP39UI2\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fhubs%2Fartificial-intelligence%2F&amp;uniqueid=MSD5VP39UI2&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02f9041c55c&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02f9041c55e&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fhubs%2Fartificial-intelligence%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fhubs%2Fartificial-intelligence%2F&amp;utm_campaign=CMP-03594-D7C5X&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"wp-block-group alignfull consumer-360-nav has-second-background-color has-background is-sticky-top enable-overflow is-layout-constrained wp-container-core-group-is-layout-ac14f1fb wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><nav class=\"has-background has-second-background-color is-responsive wp-block-navigation wp-container-content-9cfa9a5a is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"Nav Hub Artificial Intelligence\" data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" data-wp-on--click=\"actions.openMenuOnClick\" data-wp-on--keydown=\"actions.handleMenuKeydown\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\" id=\"modal-1\" data-wp-class--has-modal-open=\"state.isMenuOpen\" data-wp-class--is-menu-open=\"state.isMenuOpen\" data-wp-watch=\"callbacks.initMenu\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--focusout=\"actions.handleMenuFocusout\" tabindex=\"-1\">\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" data-wp-bind--aria-modal=\"state.ariaModal\" data-wp-bind--aria-label=\"state.ariaLabel\" data-wp-bind--role=\"state.roleAttribute\">\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" data-wp-on--click=\"actions.closeMenuOnClick\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" data-wp-watch=\"callbacks.focusFirstElement\" id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container has-background has-second-background-color is-responsive wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"#intro\" title=\"Korean\"><span class=\"wp-block-navigation-item__label\">Intro<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"#fast-facts\" title=\"Korean\"><span class=\"wp-block-navigation-item__label\">Fast Facts<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"#solutions\" title=\"Korean\"><span class=\"wp-block-navigation-item__label\">Solutions<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"#ai-insights-strategy\" title=\"Korean\"><span class=\"wp-block-navigation-item__label\">AI Insights &amp; Strategy<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"#niq-ai-value\" title=\"Korean\"><span class=\"wp-block-navigation-item__label\">NIQ AI Value<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"#principles-for-ai-safety\" title=\"Korean\"><span class=\"wp-block-navigation-item__label\">Principles for AI safety<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"#the-iq-brief\" title=\"Korean\"><span class=\"wp-block-navigation-item__label\">The IQ Brief<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0\" class=\"popup-content niq-popup niq-modal-lg\" data-popup-settings=\"niq-modal-lg\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button button-nav-bar\"><a class=\"wp-block-button__link has-second-color has-third-background-color has-text-color has-background wp-element-button\" href=\"#\">Let&rsquo;s talk<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSD9M2KLH4I\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fhubs%2Fartificial-intelligence%2F&amp;uniqueid=MSD9M2KLH4I&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02f9041f17c&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02f9041f17e&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fhubs%2Fartificial-intelligence%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fhubs%2Fartificial-intelligence%2F&amp;utm_campaign=CMP-03594-D7C5X&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-1ac3d91d\"><\/div>\n<\/div>\n<\/div><div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-d3bb1e07 wp-block-group-is-layout-constrained\" id=\"intro\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--small)\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c3049cce wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" data-aos=\"fade-right\" data-aos-duration=\"500\" data-aos-delay=\"500\">\n<h3 class=\"wp-block-heading\" id=\"h-supercharged-intelligence-for-nbsp-an-ai-powered-world-nbsp\"><strong>Supercharged intelligence for&nbsp;an &#8232;AI-powered world.&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\"><strong>What if you could put your growth strategy on autopilot?&nbsp;<br><\/strong><br>Innovation is accelerating; consumer behavior is shifting; and you&rsquo;re being asked to predict, personalize, and act with near&#8209;instant precision. AI is driving those expectations, and it&rsquo;s also the key to meeting them. That&rsquo;s where NIQ comes in.<\/p>\n\n\n\n<p class=\"has-text-align-left\">NIQ&rsquo;s AI is built for impact and powered by the world&rsquo;s most complete&nbsp;and clear&nbsp;view of consumer buying behavior. While others train models on surveys or modeled signals, <strong>NIQ AI&nbsp;is trained on&nbsp;decades of verified purchase data, panel intelligence, and true omnichannel measurement.<\/strong>&nbsp;The result? Clearer signals, faster answers, and an AI engine that works alongside you&mdash;accelerating your strategy while you stay focused on the road ahead.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop\" style=\"min-height:450px;aspect-ratio:unset;\" data-aos=\"fade-in\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" class=\"wp-block-cover__image-background wp-image-587004 size-large\" alt=\"Best Experience\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1387045328-1400x933-5064d69.jpg?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1387045328-1400x933-5064d69.jpg 1400w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1387045328-1400x933-5064d69.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1387045328-1400x933-5064d69.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1387045328-1400x933-5064d69.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1387045328-1400x933-5064d69.jpg?resize=1024,682 1024w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#726985\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-cover alignfull has-parallax\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small);padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--small)\" id=\"fast-facts\" data-aos=\"fade-up\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\"><div class=\"wp-block-cover__image-background wp-image-590018 size-large has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1644476173-2000x1333-1.webp?w=1024)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-314ff752 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-64e99490 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-niq-h-1-font-size\" id=\"h-fast-facts\"><strong>Fast facts<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-about-why-niq-s-ai-technology-is-built-to-meet-your-evolving-business-needs\">About why NIQ&rsquo;s AI technology is built to meet your evolving business needs<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover is-light has-second-color has-text-color has-link-color  is-style-teardrop  has-flat-border-bottom-left wp-elements-c43fc4fa10a8e404fd8edfa443016157\" style=\"margin-top:0px;margin-bottom:26px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:50px;aspect-ratio:unset;\" data-aos=\"fade-left\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:220px\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:137px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-first-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f1253992 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-center has-niq-h-1-font-size\" id=\"h-122\"><strong>122<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">trillion data records<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-second-color has-text-color has-link-color has-niq-h-5-font-size wp-elements-bf8c760daa0ed4a20832d0bb4be2c487\" id=\"h-from-over-90-countries-and-5m-consumer-panelists-power-niq-s-ai\"><strong>From over 90 countries and 5M consumer panelists power NIQ&rsquo;s AI&nbsp;&nbsp;<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-second-color has-text-color has-link-color  is-style-teardrop  has-flat-border-bottom-left wp-elements-48b8e68206a522fd5605a77b258d5346\" style=\"margin-top:0px;margin-bottom:26px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:50px;aspect-ratio:unset;\" data-aos=\"fade-left\" data-aos-duration=\"500\" data-aos-delay=\"500\" data-aos-easing=\"ease-in\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:220px\">\n<div class=\"wp-block-cover is-light has-second-color has-text-color has-link-color  is-style-teardrop  has-flat-border-bottom-left wp-elements-3c53b18ef28b8525d1875914d721eb94\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:137px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-accent-fifth-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f1253992 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-center has-second-color has-text-color has-link-color has-niq-h-1-font-size wp-elements-755a170f16cefae035bedbe8271b0830\" id=\"h-122\"><strong>7-15<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-second-color has-text-color has-link-color wp-elements-81ccbc418063cb687fa600c30e3851d9\">x more accurate<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-second-color has-text-color has-link-color has-niq-h-5-font-size wp-elements-698c0bc4f3f7ab815c47365fa9089db8\" id=\"h-from-over-90-countries-and-5m-consumer-panelists-power-niq-s-ai\"><strong>Product coding with NIQ LLM compared to ChatGPT<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-second-color has-text-color has-link-color  is-style-teardrop  has-flat-border-bottom-left wp-elements-20d8008cd6d2c42136eab7240db43735\" style=\"margin-top:0px;margin-bottom:26px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:50px;aspect-ratio:unset;\" data-aos=\"fade-left\" data-aos-duration=\"500\" data-aos-delay=\"500\" data-aos-easing=\"ease-in\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:220px\">\n<div class=\"wp-block-cover is-light has-second-color has-text-color has-link-color  is-style-teardrop  has-flat-border-bottom-left wp-elements-0d898eb2d9018b7feb235a018ee7effd\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:137px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-accent-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f1253992 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-center has-second-color has-text-color has-link-color has-niq-h-1-font-size wp-elements-177628b52b85f53f272729810fd33ea1\" id=\"h-122\"><strong>33<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-second-color has-text-color has-link-color wp-elements-628bf3a7398d4f00cc58825b45c36837\">AI-related patents<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-second-color has-text-color has-link-color has-niq-h-5-font-size wp-elements-0ff714920bf7a4f4c5a4dfa6a6415564\" id=\"h-from-over-90-countries-and-5m-consumer-panelists-power-niq-s-ai\"><strong>Since 2015 and 15+ papers published at top AI conferences<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-second-color has-text-color has-link-color  is-style-teardrop  has-flat-border-bottom-left wp-elements-bc381ac17337c46459755bdc81a1e407\" style=\"margin-top:0px;margin-bottom:26px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:50px;aspect-ratio:unset;\" data-aos=\"fade-left\" data-aos-duration=\"500\" data-aos-delay=\"500\" data-aos-easing=\"ease-in\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:220px\">\n<div class=\"wp-block-cover is-light has-third-color has-text-color has-link-color  is-style-teardrop  has-flat-border-bottom-left wp-elements-382d3b6eb2571d07a36786087384b9af\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;min-height:137px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-accent-first-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a03bfbfa wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f1253992 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-center has-third-color has-text-color has-link-color has-niq-h-1-font-size wp-elements-0bc4733189b3ef1bd3001831acc099d7\" id=\"h-122\"><strong>85%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-third-color has-text-color has-link-color wp-elements-f467b2b2112fd61ddfcfc7734f5c6696\">fewer manual reports<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-second-color has-text-color has-link-color has-niq-h-5-font-size wp-elements-1dba8e232840ed9b286f648950b2d5c9\" id=\"h-from-over-90-countries-and-5m-consumer-panelists-power-niq-s-ai\"><strong>Generated&nbsp;since 2023&nbsp;thanks to AI automation.&nbsp;<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-104a2cd1 wp-block-group-is-layout-constrained\" id=\"solutions\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--small)\">\n<h2 class=\"wp-block-heading\" id=\"h-from-ai-to-roi-ai-solutions-that-make-a-measurable-impact-nbsp-nbsp\">From AI to ROI: AI solutions that make a measurable impact&nbsp;&nbsp;<\/h2>\n\n\n\n<p>The benefits of artificial intelligence&nbsp;aren&rsquo;t&nbsp;artificial at all. NIQ AI surfaces patterns across billions of transactions, connects datasets instantly, and&nbsp;anticipates&nbsp;what matters next&ndash;&ndash;automating complexity and delivering clarity at speed.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-top-left\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"wp-block-niq-blocks-niq-tabs-container\"><div class=\"container dark-theme horizontal-layout\"><div id=\"tab-content-6d4e34ed-082c-4149-975b-5e9289209259\" class=\"tab-panel tabbed-navigation row justify-content-center\" role=\"tabpanel\"><ul class=\"nav nav-tabs col-2 flex-column\" role=\"tablist\"><li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link active\" href=\"#niq-tab-267f1456-7715-4246-8b61-11202b754baf\" title=\"Consumer Research\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-267f1456-7715-4246-8b61-11202b754baf\">Consumer Research<\/a><div id=\"niq-tab-267f1456-7715-4246-8b61-11202b754baf\" class=\"tab-pane fade active show\" role=\"tabpanel\"><div class=\"wp-block-columns has-third-color has-second-background-color has-text-color has-background has-link-color wp-elements-1e0ec966c549431a4b4683ce033155c8 is-layout-flex wp-container-core-columns-is-layout-39e45e06 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-502688ce236555025af1217ab5c6daf9\" id=\"h-ai-in-depth-interviews\">AI In-Depth Interviews<\/h2>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Combine the emotional depth of human insights with the speed, scale, and intelligence of AI, turning consumer understanding into actionable strategy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-third-color has-third-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/ai-in-depth-interviews\">Explore more<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" class=\"wp-block-cover__image-background wp-image-590266 size-large\" alt=\"Cover image 2 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/shutterstock_1445266640-1500x1000-6b42342.png.webp?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/shutterstock_1445266640-1500x1000-6b42342.png.webp 1500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/shutterstock_1445266640-1500x1000-6b42342.png.webp?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/shutterstock_1445266640-1500x1000-6b42342.png.webp?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/shutterstock_1445266640-1500x1000-6b42342.png.webp?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/shutterstock_1445266640-1500x1000-6b42342.png.webp?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/shutterstock_1445266640-1500x1000-6b42342.png.webp?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8dee0189 wp-block-columns-is-layout-flex tzm-responsive__reverse__phone\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small);padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" class=\"wp-block-cover__image-background wp-image-590268 size-large\" alt=\"Cover image 3 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2166421137-1500x1000-6b42342.png.webp?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2166421137-1500x1000-6b42342.png.webp 1500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2166421137-1500x1000-6b42342.png.webp?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2166421137-1500x1000-6b42342.png.webp?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2166421137-1500x1000-6b42342.png.webp?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2166421137-1500x1000-6b42342.png.webp?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2166421137-1500x1000-6b42342.png.webp?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-64c20cc9a83243b1404de6eb118c5548\" id=\"h-research-communities\">Research Communities<\/h2>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Connect with online consumer communities to uncover deeper motivations, behaviors, and needs, delivering richer insights for stronger decisions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-third-color has-third-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/research-communities\/\">Explore more<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8dee0189 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small);padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-472c70512f092438d27a5da67f74b930\" id=\"h-ai-ethnographic-research\">AI Ethnographic Research<\/h2>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Human centric, AI-enabled qualitative research tool that captures real-time behavior through immersive, multimedia engagement to boost product strategy and brand performance.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-third-color has-third-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/ai-ethnographic-research-capture-real-time-consumer-behaviors\/\">Explore more<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1086\" class=\"wp-block-cover__image-background wp-image-590267 size-large\" alt=\"Cover image 4 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-10192065-1500x1086-856df48.png.webp?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-10192065-1500x1086-856df48.png.webp 1500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-10192065-1500x1086-856df48.png.webp?resize=150,109 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-10192065-1500x1086-856df48.png.webp?resize=300,217 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-10192065-1500x1086-856df48.png.webp?resize=768,556 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-10192065-1500x1086-856df48.png.webp?resize=1024,741 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-10192065-1500x1086-856df48.png.webp?resize=1440,1043 1440w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-c2814eeb-28ba-4c74-8a20-b5ae8e762a44\" title=\"Innovation\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-c2814eeb-28ba-4c74-8a20-b5ae8e762a44\">Innovation<\/a><div id=\"niq-tab-c2814eeb-28ba-4c74-8a20-b5ae8e762a44\" class=\"tab-pane fade\" role=\"tabpanel\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-39e45e06 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-cf0c1222425844f34459646f83155834\" id=\"h-bases-ai-screener\">BASES AI Screener<\/h2>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Built for scale and powered by robust behavioral data, it streamlines how new product concepts are screened, prioritized, and refined, bringing clarity to early product development.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-third-color has-third-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/bases-ai-screener\/\">Explore more<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" class=\"wp-block-cover__image-background wp-image-587630 size-large\" alt=\"Cover image 5 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2244591867-1400x933-5064d69.jpg?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2244591867-1400x933-5064d69.jpg 1400w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2244591867-1400x933-5064d69.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2244591867-1400x933-5064d69.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2244591867-1400x933-5064d69.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-2244591867-1400x933-5064d69.jpg?resize=1024,682 1024w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-39e45e06 wp-block-columns-is-layout-flex tzm-responsive__reverse__phone\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"800\" class=\"wp-block-cover__image-background wp-image-497305 size-large\" alt=\"Cover image 6 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/GettyImages-2012747478-1200x800-9b9f185.png?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/GettyImages-2012747478-1200x800-9b9f185.png 1199w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/GettyImages-2012747478-1200x800-9b9f185.png?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/GettyImages-2012747478-1200x800-9b9f185.png?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/GettyImages-2012747478-1200x800-9b9f185.png?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/GettyImages-2012747478-1200x800-9b9f185.png?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1199px) 100vw, 1199px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-43e570e420ebd853e34f2683f49ea99a\" id=\"h-bases-ai-product-developer\">BASES AI Product Developer<\/h2>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Create, screen, and refine product formulations to boost consumer delight, reduce costs, and reach market up to six months faster than traditional approaches.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--6\"><a class=\"wp-block-button__link has-third-color has-third-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/bases-ai-product-developer\/\">Explore more<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div><\/li>\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-ab2652a0-65a2-4faa-a99c-c6909e3ba14e\" title=\"AI Assistants\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-ab2652a0-65a2-4faa-a99c-c6909e3ba14e\">AI Assistants<\/a><div id=\"niq-tab-ab2652a0-65a2-4faa-a99c-c6909e3ba14e\" class=\"tab-pane fade\" role=\"tabpanel\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-39e45e06 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-aa2a553259690885dc7388c8153e630b\" id=\"h-ask-arthur\">Ask Arthur<\/h2>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Power your analysis with NIQ Ask Arthur, a GenAI partner that navigates large datasets, delivers intuitive insights in your NIQ tools, and maximizes the value of your data. Unlock faster, smarter insights with a GenAI tool redefining data exploration.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--7\"><a class=\"wp-block-button__link has-third-color has-third-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/ask-arthur\/\">Explore more<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" class=\"wp-block-cover__image-background wp-image-590272 size-large\" alt=\"Cover image 7 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/AIagent.webp?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/AIagent.webp 1500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/AIagent.webp?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/AIagent.webp?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/AIagent.webp?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/AIagent.webp?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/AIagent.webp?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li><\/ul><div id=\"tab-content-6d4e34ed-082c-4149-975b-5e9289209259\" class=\"tab-content col-9\"><\/div><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column link-tab is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:0%\">\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-a74382ec wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-underline\"><a class=\"wp-block-button__link has-third-color has-second-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/innovation\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore all Solutions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><hr class=\"wp-block-separator has-alpha-channel-opacity\"><div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-104a2cd1 wp-block-group-is-layout-constrained\" id=\"ai-insights-strategy\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-ai-insights-amp-strategy\">AI Insights &amp; Strategy<\/h2>\n\n\n\n<p>Discover our latest research and reports&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-3b4ec0d9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore more AI Insights<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-niq-blocks-niq-smart-list niq-smart-list entry-related-posts\">\n\n    \n        \n    \n<div class=\"\n    js-niq-smartlist-grid\n    \n    \n    \n    row no-gutters card-gutters\n  \" data-block=\"niq-smart-list\" data-columns=\"\">\n\n        \n                 \n                           \n                                               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src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/01\/GettyImages-1262575214-1201x800-9b9f185.png?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for The Next Tech Reset: Inside the Shift to Intelligent Ecosystems\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/01\/GettyImages-1262575214-1201x800-9b9f185.png 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/01\/GettyImages-1262575214-1201x800-9b9f185.png?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/01\/GettyImages-1262575214-1201x800-9b9f185.png?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/01\/GettyImages-1262575214-1201x800-9b9f185.png?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/01\/GettyImages-1262575214-1201x800-9b9f185.png?resize=1024,683 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"673\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"wearable tech NIQ\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png 1950w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png?resize=150,99 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png?resize=300,197 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png?resize=768,505 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png?resize=1024,673 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png?resize=1536,1009 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/smart-glasses.png?resize=1440,946 1440w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tReport\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Unlocking Growth in Wearable Tech<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" 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outcomes<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-cover is-light  is-style-teardrop  has-flat-border-top-left\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><div class=\"faq-manager-block wp-elements-98bbb2881b23d4ef047fadc874521a04 wp-block-faq-manager-faq-block has-text-color has-second-color\" data-open-first=\"1\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How does NIQ AI deliver more value?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"NIQ AI combines 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This allows organizations to make faster, more confident decisions grounded in real behavior, not modeled or survey\\u2011based assumptions, resulting in accelerated growth and reduced operational friction.\"}}]}<\/script><dl class=\"faq-manager-block__list\"><div class=\"faq-manager-block__item\"><dt class=\"faq-manager-block__question\">How does NIQ AI deliver more value?<\/dt><dd class=\"faq-manager-block__answer\"><p>NIQ AI combines the industry&rsquo;s most detailed, verified, and omnichannel data with global scale and local precision. Powered by real purchase behavior and guided by category experts, it builds smarter models that drive smarter decisions, and ultimately, sustainable growth.<br>\nBetter data creates better models. Better models create better decisions. Better decisions create results.<\/p>\n<\/dd><\/div><div class=\"faq-manager-block__item\"><dt class=\"faq-manager-block__question\">How does NIQ AI deliver more value? What makes NIQ&rsquo;s AI-driven insights more accurate than traditional research or analytics approaches?<\/dt><dd class=\"faq-manager-block__answer\"><p>NIQ AI is trained on decades of real, verified household and SKU-level purchase data instead of modeled or self&#8209;reported inputs. This foundation enables significantly sharper and more reliable AI&#8209;driven insights, with performance like 7&ndash;15x more accurate product coding compared to standard LLMs, including ChatGPT.<\/p>\n<\/dd><\/div><div class=\"faq-manager-block__item\"><dt class=\"faq-manager-block__question\">How does NIQ enable stronger AI data&#8209;driven decision making for brands?<\/dt><dd class=\"faq-manager-block__answer\"><p>NIQ measures $7.2T in global consumer spending by ingesting more 120T data records from 90+ countries and 5M consumers&ndash;&ndash;that&rsquo;s to say, we have the most complete omnichannel dataset in the industry. Our AI models are built on real consumer behavior at the &ldquo;point of truth&rdquo;. This ensures that every recommendation, prediction, or optimization is rooted in what consumers actually do, directly improving strategic decision making across innovation, pricing, marketing, and portfolio strategy. <\/p>\n<\/dd><\/div><div class=\"faq-manager-block__item\"><dt class=\"faq-manager-block__question\">How does NIQ leverage AI in business to accelerate growth for brands and retailers?<\/dt><dd class=\"faq-manager-block__answer\"><p>NIQ combines its uniquely detailed, verified, omnichannel purchase data with advanced AI models to surface patterns across billions of global transactions. This allows organizations to make faster, more confident decisions grounded in real behavior, not modeled or survey&#8209;based assumptions, resulting in accelerated growth and reduced operational friction.<\/p>\n<\/dd><\/div><\/dl><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-15e9d947 wp-block-group-is-layout-constrained\" id=\"principles-for-ai-safety\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-c3049cce wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:0\"><div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop  has-flat-border-top-right\" style=\"min-height:300px;aspect-ratio:unset;\" data-aos=\"fade-in\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" class=\"wp-block-cover__image-background wp-image-590253 size-large\" alt=\"Cover image 8 for Artificial Intelligence\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hand-holding-pgone-with-AI-assistant.jpg?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hand-holding-pgone-with-AI-assistant.jpg 1500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hand-holding-pgone-with-AI-assistant.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hand-holding-pgone-with-AI-assistant.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hand-holding-pgone-with-AI-assistant.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hand-holding-pgone-with-AI-assistant.jpg?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hand-holding-pgone-with-AI-assistant.jpg?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#817782\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" data-aos=\"fade-right\" data-aos-duration=\"500\" data-aos-delay=\"500\">\n<h2 class=\"wp-block-heading\" id=\"h-principles-for-ai-safety\"><strong>Principles for AI safety<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-niq-h-4-font-size\">NIQ&rsquo;s approach to responsible and ethical AI<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--8\"><a class=\"wp-block-button__link has-second-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/info\/niqs-ai-safety-policies\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><hr class=\"wp-block-separator has-alpha-channel-opacity\"><div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-15e9d947 wp-block-group-is-layout-constrained\" id=\"the-iq-brief\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-c3049cce wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-stay-ahead-by-staying-in-the-loop\"><strong>Stay ahead by staying in the loop<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-niq-h-4-font-size\">Don&rsquo;t miss the latest NIQ intelligence<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-404bf2b0-cc99-49ed-8941-5d1f5cea4cfa\" 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