{"id":567116,"date":"2025-11-19T01:48:13","date_gmt":"2025-11-19T01:48:13","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=insight&p=567116"},"modified":"2026-04-23T14:01:33","modified_gmt":"2026-04-23T14:01:33","slug":"cmo-outlook-for-2026","status":"publish","type":"insight","link":"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2025\/cmo-outlook-for-2026\/","title":{"rendered":"CMO Outlook: Guide to 2026"},"content":{"rendered":"
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A welcome from <\/strong><\/em><\/span><\/h2>\n\n\n\n
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Marta Cyhan-Bowles<\/em><\/span><\/h3>\n<\/div>\n\n\n\n
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We’ve recently had an incredible opportunity to speak directly with chief marketing officers (CMOs) across industries about the challenges shaping their world. What struck me most is how universal these challenges are—whether it’s navigating fragmented data, proving return on investment (ROI) under tighter budgets, or integrating artificial intelligence (AI)<\/a><\/strong> in ways that deliver real business value. <\/p>\n\n\n\n

Despite the complexities, one theme stood out: resilience. CMOs are drawing on creativity and business acumen to solve problems that have no easy answers. They’re balancing short-term performance with long-term brand building<\/strong><\/a>, finding clarity in a sea of data, and leading their organizations through disruption with confidence and purpose. <\/p>\n\n\n\n

This year’s CMO Outlook: Guide to 2026<\/em> reflects those conversations and the survey feedback from other senior marketing leaders across the globe. It offers insights into the contradictions they’re grappling with and provides actionable strategies to turn these challenges into opportunities. <\/p>\n\n\n\n

As you read, I hope you find inspiration and practical guidance to help you lead with confidence in the year ahead. <\/p>\n<\/div>\n\n\n\n

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\"Marta<\/span>
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<\/a>Marta Cyhan-Bowles<\/strong><\/a><\/strong><\/p>\n\n\n\n

Chief Communications Officer & Head of Global Marketing COE, NIQ<\/p>\n\n\n\n

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Marta Cyhan-Bowles is Chief Communications Officer & Head of Global Marketing COE at NIQ. A proven marketing and communications leader, Marta specializes in guiding teams toward long-term customer success through data-driven rigor and a personal bias for innovative campaigns that captivate, engage, and ultimately drive measurable growth. As head of the Global Marketing COE, she leads the charge in unifying the global team at NIQ across communication and thought leadership efforts to unlock transformational value for C-suite leaders across the retail and manufacturing sectors.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n

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Find insights, actions, and tools to support your 2026 strategies. Watch this preview and then read our CMO Outlook: Guide to 2026.<\/strong><\/h3>\n\n\n\n
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