{"id":451403,"date":"2024-09-18T15:30:22","date_gmt":"2024-09-18T15:30:22","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=industry&#038;p=451403"},"modified":"2025-08-28T02:42:28","modified_gmt":"2025-08-28T02:42:28","slug":"industry","status":"publish","type":"industry","link":"https:\/\/nielseniq.com\/global\/en\/industries\/","title":{"rendered":"Delivering the Full View of your industry"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div role=\"img\" aria-label=\"Solutions L2 header image\" class=\"wp-block-cover__image-background wp-image-443634 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/solutions-L2-header-image.png)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"margin-top:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-77325d0c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-aa13d5845d4c4fb593e4c33963178f75\" id=\"h-delivering-the-full-view-of-your-industry\">Delivering the Full View&trade; of your industry<\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-third-color has-first-background-color has-text-color has-background wp-element-button\" href=\"#\">Talk to an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDZ6PAO057\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2F&amp;uniqueid=MSDZ6PAO057&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02f75206f31&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02f75206f34&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2F\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/\">Home<\/a> \/ Industries<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/\">Home<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-1\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDC5GEB8HK\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2F&amp;uniqueid=MSDC5GEB8HK&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02f7520b673&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02f7520b675&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2F\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n\n.top-breadcrumb { max-height: 70px; }\n.top-breadcrumb a {background-image: none;}\n\n<\/style>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-niq-h-4-font-size\"><strong>NIQ uncovers new pathways to growth and consumer understanding for industries and economies around the globe. We provide the Full View, the world&rsquo;s most complete repository of consumer intelligence collection, to manufacturers and retailers across the consumer packaged goods space, tech and durables, government agencies, financial service companies, and more.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Our comprehensive data creates an unparalleled opportunity for clients across industries to gain competitive advantage, mitigate risk, and capitalize on opportunity in a constantly changing business environment.&nbsp;<\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-more-on-the-industries-we-serve\">More on the industries we serve<\/h2><div class=\"wp-block-group pattern-callout teardrop-cards is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-third-color has-second-background-color has-text-color has-background has-link-color wp-elements-ccf3efb13eb4b132aadc1485a13171fc is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group has-third-color has-text-color has-link-color wp-elements-b7139ccc4ec4cfd9a116e0847ecc2b33 is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/NIQ_ShelfArchitect_SolutionPageImage.webp?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 1 for Delivering the Full View of your industry\" class=\"wp-image-450831\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-d19470ba364edfd90c339ce183eb9b6c\" id=\"lorem-ipsum\">Consumer Packaged Goods<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-4161d125736e742960ee58711c2abc58\">For 100 years +, NIQ has been at the forefront of consumer data and insights, providing the CPG industry with the most comprehensive view of market trends and performance, allowing you to drive growth, optimize strategies, and stay ahead in the competitive CPG market.&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/consumer-packaged-goods\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/GettyImages-527994039-1201x799-779f864.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 2 for Delivering the Full View of your industry\" class=\"wp-image-298537\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/GettyImages-527994039-1201x799-779f864.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/GettyImages-527994039-1201x799-779f864.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/GettyImages-527994039-1201x799-779f864.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/GettyImages-527994039-1201x799-779f864.jpg?resize=768,511 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/GettyImages-527994039-1201x799-779f864.jpg?resize=1024,682 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-d7331a8a6353a4b520a53f1d7d85773f\" id=\"lorem-ipsum\">Beauty<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-6bf2a991b06aeb05d2201efc9d1e3029\">NIQ provides unique insights and robust analytics to meet the beauty and personal care needs of manufacturers, retailers, and beyond, enabling companies of all sizes to make strategic decisions to drive their business forward.&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/beauty\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/bar-customer-s-hand-taking-an-alcoholic-cocktail-f-2024-01-31-17-04-37-utc.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 3 for Delivering the Full View of your industry\" class=\"wp-image-424601\" style=\"object-fit:cover\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-c94929f9e5ca087608ba3f8fa55fa9a8\" id=\"lorem-ipsum\">Beverage Alcohol<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-3a3ce8992a2ccdcc5e568b0d13421739\">NIQ&rsquo;s data provides an unrivaled omnichannel view, including on- and off-premise measurement, to help leaders in the beverage alcohol market uncover blind spots and win.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/beverage-alcohol\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/09\/GettyImages-1301071227-1200x800-5b2df79-1200x800-5b2df79.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 4 for Delivering the Full View of your industry\" class=\"wp-image-259447\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/09\/GettyImages-1301071227-1200x800-5b2df79-1200x800-5b2df79.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/09\/GettyImages-1301071227-1200x800-5b2df79-1200x800-5b2df79.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/09\/GettyImages-1301071227-1200x800-5b2df79-1200x800-5b2df79.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/09\/GettyImages-1301071227-1200x800-5b2df79-1200x800-5b2df79.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/09\/GettyImages-1301071227-1200x800-5b2df79-1200x800-5b2df79.jpg?resize=1024,683 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-4991944d6377ae514e29703efb7d93a5\" id=\"lorem-ipsum\">Pet<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-32f3eb0ed0d85a93667cfd40dae185d0\">NIQ offers unmatched coverage of the total pet market to deliver consumer intelligence in pet consumables and supplies to meet the needs of retailers, manufacturers, emerging brands, and pet industry associations.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/pet\/\">click<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"wp-block-group pattern-callout teardrop-cards is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1469902775.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 5 for Delivering the Full View of your industry\" class=\"wp-image-443775\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-a134d0e741a299fa158bd575eefc9239\" id=\"lorem-ipsum\">FMCG Packaging<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-0e7ecfafca5c90453f1e9e0330e2d90c\">NIQ&rsquo;s suite of packaging data provides a comprehensive global view of retail CPG data and consumer behavior insights to drive innovation and growth.&#8239;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/packaging\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/03\/GettyImages-169274595.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 6 for Delivering the Full View of your industry\" class=\"wp-image-188932\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-e2b02d0764b0fccf43ed68dada3a5ee4\" id=\"lorem-ipsum\">Government &amp; Public Sector<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-c41ae77508e9e1667f27606a0d7d3c5a\">Positioned at the crossroads of the public and private sectors, NIQ&rsquo;s actionable intelligence and insights aid policymakers and influencers in making informed, strategic decisions that drive innovation and shared value.&#8239;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--6\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/government-and-public-sector\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 7 for Delivering the Full View of your industry\" class=\"wp-image-387916\" style=\"object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg 1900w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg?resize=1536,1024 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/01\/Consumer-panel-data_header_NIQ.jpg?resize=1440,960 1440w\" sizes=\"(max-width: 1900px) 100vw, 1900px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-cf2d5107b2ecf523416d9d1f73dd643a\" id=\"lorem-ipsum\">Small &amp; medium-sized business<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-fb361b1d2a5811b29ec5a9a3931312de\">NIQ offers SMBs around the world affordable, easy access to the Full View<sup> <\/sup>of the market, the consumer, and the competition&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--7\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/small-and-medium-business\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-683773588.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Business people dressed casual\/corporate, talking together in large glass conference room\" class=\"wp-image-283496\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-d9b7a42772589bf01b136964b8dcf0e2\" id=\"lorem-ipsum\">Financial Services<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-1a120f43794cfde2a8291029449301ff\">NIQ&rsquo;s alternative data for financial services enables a complete and actionable understanding of the ever-changing omnichannel consumer, trusted by hedge funds, investment banks, asset managers, private equity investors, and venture capitalists.&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--8\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/financial-services\/\">click<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"wp-block-group pattern-callout teardrop-cards is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_2069862047-1200x800-5b2df79.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"two girls driving a car with the windows down\" class=\"wp-image-452486\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_2069862047-1200x800-5b2df79.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_2069862047-1200x800-5b2df79.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_2069862047-1200x800-5b2df79.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_2069862047-1200x800-5b2df79.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_2069862047-1200x800-5b2df79.jpg?resize=1024,683 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-66a5d61b15b4bb8c446dedc3722bc33d\" id=\"lorem-ipsum\">Tech &amp; Durables<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-75d94c519bd562493413453b85742be5\">NIQ delivers the most comprehensive network of panels and long-term studies, tracking POS data and shopper behavior across the T&amp;D industry to help retailers and manufacturers make data-driven decisions to outpace the competition.&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--9\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/tech-and-durables\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg\" alt=\"Inline image 8 for Delivering the Full View of your industry\" class=\"wp-image-554001\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg 1920w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=1536,1024 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-408f50cb90415ec51e7a54b9140faa1d\" id=\"lorem-ipsum\">Retail<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-3782bb0e7c2ee6252e89169c339e8456\">NIQ&rsquo;s complete data and advanced technology stays on top of every customer, channel, aisle, and click to empower retailers to take powerful, profitable action in a rapidly evolving market.&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--10\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/retail\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column has-second-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/10\/barefoot-woman-with-phone-and-coffee.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Barefoot woman wearing white pants and an orange shirt holding her phone and a coffee in her hands - birds eye view of her seated on a circluar mat\" class=\"wp-image-478370\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/10\/barefoot-woman-with-phone-and-coffee.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/10\/barefoot-woman-with-phone-and-coffee.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/10\/barefoot-woman-with-phone-and-coffee.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/10\/barefoot-woman-with-phone-and-coffee.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/10\/barefoot-woman-with-phone-and-coffee.jpg?resize=1024,683 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-3953b509822c98e1b11c4af6628b80ae\" id=\"lorem-ipsum\">Digital Commerce<\/h4>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-12895866a512909a63dae3510c28b2ef\">Fuel your omnichannel retail strategy with a single partner for digital measurement to activation. NIQ delivers actionable digital insights by analyzing extensive online transaction data globally and linking it with in-store purchase data. By covering more than 2,000 online merchants, including marketplaces and direct-to-consumer brands,&nbsp; we empower retailers and brands to leverage market trends, consumer behaviors, and competitor strategies to fuel their growth.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--11\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/digital-commerce\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-column d-none invisible d-lg-block is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-683773588.jpg?w=1024\" width=\"1024\" height=\"auto\" alt=\"Business people dressed casual\/corporate, talking together in large glass conference room\" class=\"wp-image-283496\"><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"lorem-ipsum\">NONE<\/h4>\n\n\n\n<p>NONE<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--12\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/industries\/financial-services\/\">click<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><style>\n.teardrop-cards img {border-radius: 30px 30px 0 0;}\n.teardrop-cards .wp-block-columns .wp-block-column {border: none;}\n\n<\/style>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"landing_page":true,"landing_page_options_content_category":0,"landing_page_options_type":"content-section","footnotes":""},"product":[],"brand_architecture":[15134],"roles":[],"lead_source":[14956],"markets":[2],"languages":[4],"content_type":[],"class_list":["post-451403","industry","type-industry","status-publish","hentry","brand_architecture-consumer-behavior","lead_source-consumer-and-shopper-insights","markets-global","languages-en"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/nielseniq.com\/global\/en\/industries\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Delivering the Full View of your industry","url":"https:\/\/nielseniq.com\/global\/en\/industries\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/nielseniq.com\/global\/en\/industries\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Industry","author":[{"@type":"Person","name":"Graham Bishop"}],"creator":["Graham Bishop"],"publisher":{"@type":"Organization","name":"NIQ","logo":"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/logo_PORMS.png"},"keywords":"Consumer Behavior and Insights, Consumer and Shopper Insights, Global, English","dateCreated":"2024-09-18T15:30:22Z","datePublished":"2024-09-18T15:30:22Z","dateModified":"2025-08-28T02:42:28Z"},"rendered":"<meta name=\"parsely-title\" content=\"Delivering the Full View of your industry\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/nielseniq.com\/global\/en\/industries\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-09-18T15:30:22Z\" \/>\n<meta name=\"parsely-section\" content=\"Industry\" \/>\n<meta name=\"parsely-author\" content=\"Graham Bishop\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/nielseniq.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry\/451403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry"}],"about":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/types\/industry"}],"author":[{"embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":29,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry\/451403\/revisions"}],"predecessor-version":[{"id":554017,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry\/451403\/revisions\/554017"}],"wp:attachment":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/media?parent=451403"}],"wp:term":[{"taxonomy":"product","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/product?post=451403"},{"taxonomy":"brand_architecture","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/brand_architecture?post=451403"},{"taxonomy":"roles","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/roles?post=451403"},{"taxonomy":"lead_source","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/lead_source?post=451403"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/markets?post=451403"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/languages?post=451403"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/content_type?post=451403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}