{"id":439884,"date":"2024-08-29T18:06:15","date_gmt":"2024-08-29T18:06:15","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=products&#038;p=439884"},"modified":"2026-01-21T18:07:29","modified_gmt":"2026-01-21T18:07:29","slug":"consumer-life","status":"publish","type":"products","link":"https:\/\/nielseniq.com\/global\/en\/products\/consumer-life\/","title":{"rendered":"Consumer Life"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><div role=\"img\" aria-label=\"Solutions L2 header image\" class=\"wp-block-cover__image-background wp-image-443634 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/solutions-L2-header-image.png)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-77325d0c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-c8e7f3d2c44e1300bd502b60195c481c\" id=\"h-consumer-life\">Consumer Life<\/h1>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-8cf938d09da6a49dd3629a70817c8620\">Understand all aspects of people&rsquo;s lives. Not just the&nbsp;<em>what<\/em>, but the&nbsp;<em>why<\/em>, the&nbsp;<em>why now<\/em>, and&nbsp;<em>what to do next<\/em>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0\" class=\"popup-content niq-popup\" data-popup-settings=\"\">\n<div class=\"wp-block-button niq-popup-button is-style-fill\"><a class=\"wp-block-button__link has-deep-blue-color has-accent-third-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDP8A5W1FR\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fproducts%2Fconsumer-life%2F&amp;uniqueid=MSDP8A5W1FR&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a03028432b41&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a03028432b43&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fproducts%2Fconsumer-life%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fproducts%2Fconsumer-life%2F&amp;utm_campaign=CMP-03590-R7H6Y&amp;utm_term=global_above-market_cmi_aw_consumer-life-product\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/products\/\">Products<\/a> \/ GfK Consumer Life<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/products\/\">Products<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-1\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSD9MVGL68K\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fproducts%2Fconsumer-life%2F&amp;uniqueid=MSD9MVGL68K&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a03028436593&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a03028436596&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fproducts%2Fconsumer-life%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fproducts%2Fconsumer-life%2F&amp;utm_campaign=CMP-03590-R7H6Y&amp;utm_term=latam_brazil_cmi_aw_consumer-life-product\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n\n.top-breadcrumb { max-height: 70px; }\n.top-breadcrumb a {background-image: none;}\n\n<\/style>\n<\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\" id=\"h-insights-into-every-facet-of-people-s-activities-desires-and-needs\">Insights into every facet of people&rsquo;s activities, desires, and needs<\/h2>\n\n\n\n<p>GfK Consumer Life is the most comprehensive and longest-standing&nbsp;<a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/consumer-trends\/\">consumer trend<\/a>&nbsp;study in the world. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries, providing market leaders with detailed information about all aspects of people&rsquo;s lives, including their aspirations, personal values, future world outlook and concerns, lifestyle behaviors and much more.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-niq-blocks-nlsn-heading-separator heading-separator dark\"><div class=\"heading-separator\"><div class=\"separator-meta-row row justify-content-between\"><div class=\"col-sm-4 col-md-3 col-lg-2 col-12\"><div class=\"header-col-primary\"><h5 class=\"mr-auto d-none d-sm-block\">Product Description<\/h5><h5 class=\"mobile-meta-heading mr-auto d-block d-sm-none\">Product Description<\/h5><\/div><\/div><div class=\"col-sm-8 col-md-9 col-lg-10 d-none d-sm-block\"><div class=\"header-col-secondary d-flex justify-content-end\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-niq-blocks-nlsn-embed\"><div class=\"embed-shortcode\"><div class=\"embed-responsive embed-responsive-16by9\"><div class=\"embed-iframe embed-responsive-item\"><iframe loading=\"lazy\" title=\"GfK_Consumer_Life_-_Understanding_the_dimension_of_today&rsquo;s_Connected_Consumers Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/f6gimmdm2s?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"500\" height=\"281\"><\/iframe><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-42b1644d5cae5500d5f3653b8bffbab1\" id=\"h-putting-the-consumer-at-the-center-of-your-business-strategies\">Putting the consumer at the center of your business strategies<\/h2>\n\n\n\n<p>The lives, attitudes and concerns of consumers are rapidly changing. With the right insights, you can leverage these changes to stay ahead of trends and adapt to new demands.<\/p>\n\n\n\n<p>GfK Consumer Life enables marketing, innovation, and strategy leaders to create successful, fact-based plans for the future, so you can connect with your customers today, and tomorrow.<\/p>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-niq-blocks-nlsn-heading-separator\"><div class=\"heading-separator\"><div class=\"separator-meta-row row justify-content-between\"><div class=\"col-sm-4 col-md-3 col-lg-2 col-12\"><div class=\"header-col-primary\"><h5 class=\"mr-auto d-none d-sm-block\">Details<\/h5><h5 class=\"mobile-meta-heading mr-auto d-block d-sm-none\">Details<\/h5><\/div><\/div><div class=\"col-sm-8 col-md-9 col-lg-10 d-none d-sm-block\"><div class=\"header-col-secondary d-flex justify-content-end\"><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-niq-blocks-niq-tabs-container\"><div class=\"container dark-theme horizontal-layout\"><div id=\"tab-content-2\" class=\"tab-panel tabbed-navigation row justify-content-center\" role=\"tabpanel\"><ul class=\"nav nav-tabs col-2 flex-column\" role=\"tablist\">\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link active\" href=\"#niq-tab-502ce32b-b0b1-468d-b7e4-8ca2bd423bf7\" title=\"Envision the future and anticipate trends\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-502ce32b-b0b1-468d-b7e4-8ca2bd423bf7\">Envision the future and anticipate trends<\/a><div id=\"niq-tab-502ce32b-b0b1-468d-b7e4-8ca2bd423bf7\" class=\"tab-pane fade active show\" role=\"tabpanel\">\n<p>Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-c909bd6f-29b3-4a63-a772-6529b9e55b18\" title=\"Understand how personal values and lifestyles evolve\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-c909bd6f-29b3-4a63-a772-6529b9e55b18\">Understand how personal values and lifestyles evolve<\/a><div id=\"niq-tab-c909bd6f-29b3-4a63-a772-6529b9e55b18\" class=\"tab-pane fade\" role=\"tabpanel\">\n<p>The world is changing rapidly, and it influences consumers&rsquo; ideals and actions. Know how their personal values evolve over time, how that impacts their actions, and what it means for your communications and brand portfolio strategies.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-bd40fcf7-c9d3-441c-843b-a39249177b83\" title=\"Craft messages that resonate with your target group\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-bd40fcf7-c9d3-441c-843b-a39249177b83\">Craft messages that resonate with your target group<\/a><div id=\"niq-tab-bd40fcf7-c9d3-441c-843b-a39249177b83\" class=\"tab-pane fade\" role=\"tabpanel\">\n<p>Ensure that marketing and sales efforts are prioritized and successful by matching your messaging and unique selling points according to customer wants, needs, and changing expectations.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-7f2ae418-cfce-4e62-b21d-3702fc800ff5\" title=\"Know how your consumers are similar...and different\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-7f2ae418-cfce-4e62-b21d-3702fc800ff5\">Know how your consumers are similar&hellip;and different<\/a><div id=\"niq-tab-7f2ae418-cfce-4e62-b21d-3702fc800ff5\" class=\"tab-pane fade\" role=\"tabpanel\">\n<p>Segment consumers by any number of demographics, psychographics, or attitudinal behaviors to quickly, and quantitatively demonstrate consistency and gaps, ensuring that you adjust marketing and outreach accordingly.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-87dca44d-d7d4-49e3-b5e2-5d7351ee98c5\" title=\"Grow and innovate in new products and markets\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-87dca44d-d7d4-49e3-b5e2-5d7351ee98c5\">Grow and innovate in new products and markets<\/a><div id=\"niq-tab-87dca44d-d7d4-49e3-b5e2-5d7351ee98c5\" class=\"tab-pane fade\" role=\"tabpanel\">\n<p>Use consumer attitudes and behaviors to identify and fill gaps or expand into new markets which present opportunities. Inform product development, marketing, and strategic growth and market sizing.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-a421b719-7ffc-4e5e-8758-259b8eea2a18\" title=\"Identify future outlooks for longer term planning\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-a421b719-7ffc-4e5e-8758-259b8eea2a18\">Identify future outlooks for longer term planning<\/a><div id=\"niq-tab-a421b719-7ffc-4e5e-8758-259b8eea2a18\" class=\"tab-pane fade\" role=\"tabpanel\">\n<p>Gain insights into how consumers see the world evolving, and how that impacts their plans, their purchasing decisions, their lifestyles, and more. Our focus on leading edge consumers provides insights of trends before they become mainstream.<\/p>\n<\/div><\/li>\n<\/ul><div id=\"tab-content-2\" class=\"tab-content col-9\"><\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-how-customers-use-consumer-life\">How customers use Consumer Life<\/h2><div class=\"wp-block-niq-blocks-niq-testimonial\"><div id=\"testimonial-1\" class=\"alignfull niq-testimonial\"><div class=\"testimonials\"><div class=\"container\"><div class=\"testimonials__title\"><h3>Testimonials<\/h3><\/div><div class=\"testimonials__request-report testimonials__request-report--header\"><\/div><div id=\"testimonial-slide-3\" class=\"wp-block-niq-blocks-niq-testimonial-slide niq-testimonial-slide\"><div class=\"quote\"><h4 class=\"quote__text\">Supported by GfK&rsquo;s TrendKey Framework, we have identified growth areas for our future strategy. We use the findings, for example, in decisions on marketing strategy and product portfolio. Thanks to the joint workshop, all employees are now aligned with the strategy and have the big picture in mind for every upcoming business decision.<\/h4><span class=\"line\"><strong><strong><strong>Thomas G&uuml;ttler<\/strong><\/strong><\/strong> | CEO, Rollei<\/span><\/div><div class=\"quote-slide\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/rollei-logo-430x430-1.webp?w=150\" title=\"\" alt=\"Inline image 1 for Consumer Life\"><\/div><\/div>\n\n<div id=\"testimonial-slide-4\" class=\"wp-block-niq-blocks-niq-testimonial-slide niq-testimonial-slide\"><div class=\"quote\"><h4 class=\"quote__text\">Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers&rsquo; attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.<\/h4><span class=\"line\"><strong><strong><strong><strong><strong>Vera Kockler<\/strong><\/strong><\/strong><\/strong><\/strong> | Marketing Manager at trinamiX GmbH<\/span><\/div><div class=\"quote-slide\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/trinamix-logo-dark-square.avif?w=150\" title=\"\" alt=\"Inline image 2 for Consumer Life\"><\/div><\/div>\n\n<div id=\"testimonial-slide-5\" class=\"wp-block-niq-blocks-niq-testimonial-slide niq-testimonial-slide\"><div class=\"quote\"><h4 class=\"quote__text\">Consumer Life from GfK provides top level insights into the macro trends and values shaping the consumer. Understanding and deeply diving into specific generations give us a solid understanding of our future customer&rsquo;s mindset, while the analysis based on the data in Consumer Life helps us sharpen our strategies and focus on the attributes that matter.<\/h4><span class=\"line\"><strong><strong><strong><strong><strong>Alka Baijal<\/strong><\/strong><\/strong><\/strong><\/strong> | Sr. Manager, Nissan North America<\/span><\/div><div class=\"quote-slide\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Nissan-Logo-Square-Transparent.avif?w=150\" title=\"\" alt=\"Inline image 3 for Consumer Life\"><\/div><\/div><div class=\"testimonials__request-report testimonials__request-report--footer\"><\/div><\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-the-predictive-power-of-trends\">The predictive power of trends<\/h2><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>25 years of global trend tracking and insights from Consumer Life have foreshadowed mainstream-consumer movements. Here are a few of the trends we forecasted, and a look ahead at what we&rsquo;re watching for the future.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group pattern-callout is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 4 for Consumer Life\" class=\"wp-image-439905\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif 2120w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=1536,1024 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=2048,1366 2048w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=1980,1321 1980w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/oFJUyjyQKLtXBilceQE9IXybng.avif?resize=1440,960 1440w\" sizes=\"(max-width: 2120px) 100vw, 2120px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"lorem-ipsum\">1997-2002<\/h4>\n\n\n\n<p><strong>The rise of remote work<\/strong><\/p>\n\n\n\n<p>22 years before COVID-19 trended remote work, Consumer Life flagged &ldquo;portable offices&rdquo; as a growing reality<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/FmywNMCEAt7kdsukcihdRx3o0TY.avif?w=848\" width=\"848\" height=\"auto\" alt=\"Inline image 5 for Consumer Life\" class=\"wp-image-439901\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/FmywNMCEAt7kdsukcihdRx3o0TY.avif 848w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/FmywNMCEAt7kdsukcihdRx3o0TY.avif?resize=150,85 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/FmywNMCEAt7kdsukcihdRx3o0TY.avif?resize=300,171 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/FmywNMCEAt7kdsukcihdRx3o0TY.avif?resize=768,437 768w\" sizes=\"(max-width: 848px) 100vw, 848px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"lorem-ipsum\">2002-2007<\/h4>\n\n\n\n<p><strong>Seamless connectivity<\/strong><\/p>\n\n\n\n<p>We predict seamless connectivity when consumers start to watch TV and play video games on multiple platforms<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/SLQSaFMUGXNsjbdvqwdFu8HEwZw.avif?w=748\" width=\"748\" height=\"auto\" alt=\"Inline image 6 for Consumer Life\" class=\"wp-image-439906\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/SLQSaFMUGXNsjbdvqwdFu8HEwZw.avif 748w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/SLQSaFMUGXNsjbdvqwdFu8HEwZw.avif?resize=150,97 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/SLQSaFMUGXNsjbdvqwdFu8HEwZw.avif?resize=300,193 300w\" sizes=\"(max-width: 748px) 100vw, 748px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"lorem-ipsum\">2007-2012<\/h4>\n\n\n\n<p><strong>From reactive to proactive health<\/strong><\/p>\n\n\n\n<p>We predict the rise in preventative medicine and wellness, when we spot a trend in proactive health behaviors<\/p>\n\n\n\n<p><strong>Shift towards wireless living<\/strong><\/p>\n\n\n\n<p>We redefined mobility to be &ldquo;even in the home&rdquo; &mdash; predicting wireless connectivity as a staple of daily life<\/p>\n\n\n\n<p><strong>Influencers grab the spotlight<\/strong><\/p>\n\n\n\n<p>We introduce &ldquo;consumer influence as a global phenomenon&rdquo; &mdash; foreseeing the rise of the influencer economy<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div><\/div><div class=\"wp-block-group pattern-callout is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/I3uDkV8io2bcqtUh4tsgckM1zI.avif?w=848\" width=\"848\" height=\"auto\" alt=\"Inline image 7 for Consumer Life\" class=\"wp-image-439902\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/I3uDkV8io2bcqtUh4tsgckM1zI.avif 848w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/I3uDkV8io2bcqtUh4tsgckM1zI.avif?resize=150,85 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/I3uDkV8io2bcqtUh4tsgckM1zI.avif?resize=300,171 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/I3uDkV8io2bcqtUh4tsgckM1zI.avif?resize=768,437 768w\" sizes=\"(max-width: 848px) 100vw, 848px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"lorem-ipsum\">2012-2017<\/h4>\n\n\n\n<p><strong>The sharing economy as global movement<\/strong><\/p>\n\n\n\n<p>We predict the rise of companies offering products and services through a system of shared resources<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/KTsCMhGAgExaKaApbg48I9apD4.avif?w=848\" width=\"848\" height=\"auto\" alt=\"Inline image 8 for Consumer Life\" class=\"wp-image-439904\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/KTsCMhGAgExaKaApbg48I9apD4.avif 848w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/KTsCMhGAgExaKaApbg48I9apD4.avif?resize=150,85 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/KTsCMhGAgExaKaApbg48I9apD4.avif?resize=300,171 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/KTsCMhGAgExaKaApbg48I9apD4.avif?resize=768,437 768w\" sizes=\"(max-width: 848px) 100vw, 848px\"><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"lorem-ipsum\">2017-2023+<\/h4>\n\n\n\n<p><strong>Growth in voice technologies<\/strong><\/p>\n\n\n\n<p>Consumer Life follows early adopters, to predict the mainstreaming of &ldquo;voice everywhere&rdquo; AI technologies<\/p>\n\n\n\n<p><strong>What&rsquo;s next for consumers?<\/strong><\/p>\n\n\n\n<p>Expect sustainability, technology and globalization to capture the spotlight &mdash; increasingly important for consumers and brands alike<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column d-none invisible d-lg-block is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div><\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-insights-tailored-towards-your-needs\">Insights tailored towards your needs<\/h2><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Consumer Life is available in a variety of formats to ensure you have the intelligence you need, when you need it, saving you time, money and hassle. From <a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/syndicated-studies-and-research\/\">syndicated reports<\/a> to answer key questions by category, market, trend or demographic, to 24\/7 online data access for you to analyze on your own to consulting services tailored to your custom questions, and more. Our unrivalled breadth and depth of coverage ensures that we can answer your burning questions quickly and cost-effectively. And our quantitative rigor ensures you &ndash;and your key stakeholders- that you are making decisions based on solid and reliable information.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-niq-blocks-niq-tabs-container\"><div class=\"container\"><div id=\"tab-content-3\" class=\"tab-panel tabbed-navigation row justify-content-center\" role=\"tabpanel\"><ul class=\"nav nav-tabs col-2 flex-column\" role=\"tablist\"><li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link active\" href=\"#niq-tab-9b8462a1-f093-444b-89ff-b25e0812dced\" title=\"On demand reports\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-9b8462a1-f093-444b-89ff-b25e0812dced\">On demand reports<\/a><div id=\"niq-tab-9b8462a1-f093-444b-89ff-b25e0812dced\" class=\"tab-pane fade active show\" role=\"tabpanel\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 9 for Consumer Life\" class=\"wp-image-439916\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif 1885w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif?resize=300,201 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif?resize=768,513 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif?resize=1024,684 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif?resize=1536,1027 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/On-demand-reports-web-2.avif?resize=1440,963 1440w\" sizes=\"(max-width: 1885px) 100vw, 1885px\"><\/figure><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p><strong>Ready to use reports about specific topics, segments, markets, or trends<\/strong><\/p>\n\n\n\n<p>Syndicated reports like our Market Briefs, Generational Reports, TrendKey, and need-to-know reports on topics like brand trust, global lifestyles, retail, technology, wellbeing, and more answer your most pressing business questions immediately.<\/p>\n\n\n\n<p><strong>Customized reports for your specific questions<\/strong><\/p>\n\n\n\n<p>Get&nbsp;reports tailored to your needs, specifications, and formats. Our experienced team of consultants will work with you to create a custom solution leveraging any number of GfK proprietary data sources as well as your own. Our solutions can be as client-involved or as turnkey as required, from development to delivery.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/shop.nielseniq.com\/consumer-life\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get an overview of our Consumer Life Reports<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/li>\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-10ed0f30-ccb7-4bb3-85c6-ce6735fd5c02\" title=\"Online data pools\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-10ed0f30-ccb7-4bb3-85c6-ce6735fd5c02\">Online data pools<\/a><div id=\"niq-tab-10ed0f30-ccb7-4bb3-85c6-ce6735fd5c02\" class=\"tab-pane fade\" role=\"tabpanel\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 10 for Consumer Life\" class=\"wp-image-439917\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif 1887w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif?resize=768,513 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif?resize=1024,684 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif?resize=1536,1026 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/online-data-pools-web-1.avif?resize=1440,962 1440w\" sizes=\"(max-width: 1887px) 100vw, 1887px\"><\/figure><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-get-24-7-access-to-trended-consumer-data-for-one-country-or-for-the-entire-globe\">Get 24\/7 access to trended consumer data for one country or for the entire globe<\/h3>\n\n\n\n<p>We understand that you may want to roll up your sleeves and analyze the data yourself. Consumer Life allows you to create your own current year or trended queries through our web-accessible interactive data analysis tool, and easily export and share the results. Create your own set tables, variables, or target profiles for use now or later.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div><\/div><\/li>\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-cdfd6aeb-7200-4d8f-b4a2-76b3e4349ffe\" title=\"Subscriptions\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-cdfd6aeb-7200-4d8f-b4a2-76b3e4349ffe\">Subscriptions<\/a><div id=\"niq-tab-cdfd6aeb-7200-4d8f-b4a2-76b3e4349ffe\" class=\"tab-pane fade\" role=\"tabpanel\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 11 for Consumer Life\" class=\"wp-image-439918\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif 1887w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif?resize=768,513 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif?resize=1024,684 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif?resize=1536,1026 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/subscriptions-cl-2-1.avif?resize=1440,962 1440w\" sizes=\"(max-width: 1887px) 100vw, 1887px\"><\/figure><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-ongoing-flow-of-insights-to-keep-you-in-the-know\">Ongoing flow of insights to keep you in the know<\/h3>\n\n\n\n<p>Consumer attitudes and behaviors are changing constantly. To keep up with all the changes, you can subscribe to an ongoing curriculum of advisory services, reports, and data access so that you are always up to date and in the know. Subscription services are available globally and are tailored completely to your needs.<a href=\"https:\/\/www.gfk.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div><\/div><\/li>\n\n<li class=\"wp-block-niq-blocks-niq-tab tab-title nav-item\"><a class=\"tab nav-link\" href=\"#niq-tab-a7a36be7-77bc-4f6c-86ef-697cfe0ecc2b\" title=\"Consulting services\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"#niq-tab-a7a36be7-77bc-4f6c-86ef-697cfe0ecc2b\">Consulting services<\/a><div id=\"niq-tab-a7a36be7-77bc-4f6c-86ef-697cfe0ecc2b\" class=\"tab-pane fade\" role=\"tabpanel\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif?w=1024\" width=\"1024\" height=\"auto\" alt=\"Inline image 12 for Consumer Life\" class=\"wp-image-439915\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif 1884w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif?resize=300,201 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif?resize=768,514 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif?resize=1024,685 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif?resize=1536,1027 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consulting-servcies-web-1.avif?resize=1440,963 1440w\" sizes=\"(max-width: 1884px) 100vw, 1884px\"><\/figure><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-custom-insights-and-support-from-our-experts\">Custom insights and support from our experts<\/h3>\n\n\n\n<p>Not sure where to start? Whether it&rsquo;s getting smart on new markets or looking into the future for the next new thing, our team of seasoned experts is here to help. From hand-on collaborations, to turn-key strategic reports and workshops, the Consumer Life Team will help you and your organization unlock today&rsquo;s insight into tomorrow&rsquo;s future opportunity.<a href=\"https:\/\/www.gfk.com\/contact\"><\/a><a href=\"https:\/\/www.gfk.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div><\/div><\/li><\/ul><div id=\"tab-content-3\" class=\"tab-content col-9\"><\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-contact-us\">Contact Us<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Incrementality analytics can show you how to grow your business without undercutting your existing sales. While sales figures alone can&rsquo;t reveal the answer, the right assortment and merchandising solution will.<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-7\" class=\"popup-content niq-popup niq-modal-lg\" data-popup-settings=\"niq-modal-lg\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-white-color has-first-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" 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