{"id":438425,"date":"2024-08-26T17:03:09","date_gmt":"2024-08-26T17:03:09","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=industry&#038;p=438425"},"modified":"2025-08-12T15:58:05","modified_gmt":"2025-08-12T15:58:05","slug":"pet","status":"publish","type":"industry","link":"https:\/\/nielseniq.com\/global\/en\/industries\/consumer-packaged-goods\/pet\/","title":{"rendered":"Pet"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__image-background wp-image-444829 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/pet-header.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-77325d0c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-1190b6e24b9e02cfa6c5b884e2706e98\" id=\"h-pet\">Pet<\/h1>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-2214c7683b4e0913bb9376ac6765576a\">Unlock insights with the Full View&trade; of the pet market<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-6\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-accent-fifth-background-color has-background wp-element-button\" href=\"#\">Talk to an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDOH7BKZY5\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fpet%2F&amp;uniqueid=MSDOH7BKZY5&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fdac0f5e3&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fdac0f5e5&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fpet%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fpet%2F&amp;utm_campaign=CMP-03451-N3R0G&amp;utm_term=global_above-market_fmcgrms_aw_pet-industry-page\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/industries\/\">Industries<\/a> \/ <a href=\"https:\/\/nielseniq.com\/global\/en\/industries\/consumer-packaged-goods\">Consumer Packaged Goods<\/a> \/ Pet<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/\">Tech and <\/a><a href=\"https:\/\/www.gfk.com\/industries\/fmcg\">Durables<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-7\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSD3UW4MO8Z\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fpet%2F&amp;uniqueid=MSD3UW4MO8Z&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fdac12982&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fdac12984&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fpet%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fpet%2F&amp;utm_campaign=CMP-03451-N3R0G&amp;utm_term=global_above-market_fmcgrms_aw_pet-industry-page\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n\n.top-breadcrumb { max-height: 70px; }\n.top-breadcrumb a {background-image: none;}\n\n<\/style>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-niq-h-4-font-size\"><strong>The industry continues to see increased humanization of pets and higher overall spend on wellness-focused premium products. Now more than ever, it&rsquo;s important to have a clear line of sight into critical insights to remain competitive across this growing industry.<\/strong><\/p>\n\n\n\n<p>NIQ delivers critical insights with industry-leading pet coverage backed by our trusted measurement and panel data. Our robust suite of solutions and unmatched coverage of the total pet industry deliver the Full View&trade; and meet the needs of retailers, manufacturers, emerging brands, and pet industry associations. We enable businesses of all types and sizes to unlock your full potential and remain competitive by fuelling improved decision-making.<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-nlsn-embed\"><div class=\"embed-shortcode\"><div class=\"embed-responsive embed-responsive-16by9\"><div class=\"embed-iframe embed-responsive-item\"><iframe loading=\"lazy\" title=\"NIQ Pet Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/gqkke7wxo2?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"500\" height=\"281\"><\/iframe><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-with-niq-s-unmatched-pet-industry-data-you-can\">With NIQ&rsquo;s unmatched pet industry data, you can:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Correctly size market opportunities<\/strong>&nbsp;by harnessing the power of the most trusted and comprehensive data with <a href=\"https:\/\/nielseniq.com\/global\/en\/products\/discover\/\">an advanced, cloud-based data management, analytics, and visualization platform<\/a>.<\/li>\n\n\n\n<li><strong>Understand consumer intent<\/strong>&nbsp;by capturing pet consumer purchases across online and offline channels for <a href=\"https:\/\/nielseniq.com\/global\/en\/products\/omnishopper\/\">a complete view of changing omnichannel behaviors<\/a>.<\/li>\n\n\n\n<li><strong>Maximize product discoverability<\/strong>&nbsp;enable product ideation, and drive marketing optimization through <a href=\"https:\/\/nielseniq.com\/global\/en\/products\/product-insights\/\">our suite of solutions that utilizes attribution data to determine pet trends and growth opportunities<\/a>.<\/li>\n\n\n\n<li><strong>Innovate your product assortment<\/strong>&nbsp;bridge the innovation gap, and <a href=\"https:\/\/nielseniq.com\/global\/en\/landing-page\/niq-bases-home\/\">maximize your return by understanding the intent behind pet consumer sentiment<\/a>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-a-snapshot-of-the-pet-industry-in-the-u-s\">A snapshot of the pet industry in the U.S.<\/h2><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png\" alt=\"Inline image 1 for Pet\" class=\"wp-image-550705\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png 1800w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png?resize=1536,1024 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Online-vs-BM-image-for-Pet-Hub.png?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"830\" class=\"wp-block-cover__image-background wp-image-325262\" alt=\"Cat Chewing on Toy\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/06\/Pet-Supplies-Banner.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/06\/Pet-Supplies-Banner.jpg 1280w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/06\/Pet-Supplies-Banner.jpg?resize=150,97 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/06\/Pet-Supplies-Banner.jpg?resize=300,195 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/06\/Pet-Supplies-Banner.jpg?resize=768,498 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/06\/Pet-Supplies-Banner.jpg?resize=1024,664 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ddc1af35d2aefae23c6495fe35336e21\" id=\"h-press-release\"><span class=\"accent-font\"><em>Press Release<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-eadf76d7870e09b50bdbd23efca63e85\" id=\"h-nielseniq-unveils-total-us-pet-channel-plus-a-game-changer-for-pet-retail-insights\"><strong>NielsenIQ unveils total US Pet Channel Plus: A game-changer for pet retail insights<\/strong><div class=\"ewa-rteLine\" style=\"font-family: Arial;font-size: 10pt\"><\/div><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-second-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/news-center\/2024\/nielseniq-unveils-total-us-pet-channel-plus-a-game-changer-for-pet-retail-insights\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-90c4f84b7f1a906c6d3cf057af3274c7\" id=\"h-commentary\"><span class=\"accent-font\"><em>Commentary<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-0b9df40023cf3b01cf7568606c502514\" id=\"h-how-are-consumers-prioritizing-their-pets-during-a-time-of-tighter-budgets\"><strong>How are consumers prioritizing their pets during a time of tighter budgets?<\/strong><div class=\"ewa-rteLine\" style=\"font-family: Arial;font-size: 10pt\"><\/div><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/commentary\/2024\/how-are-consumers-prioritizing-their-pets-during-a-time-of-tighter-budgets\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover is-light  is-style-teardrop  has-flat-border-bottom-left\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1733\" height=\"1156\" class=\"wp-block-cover__image-background wp-image-273410\" alt=\"Woman sits with her dog observing rising pet care costs online\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg 1733w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg?resize=1536,1025 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/11\/GettyImages-1271918685-e1669831884873.jpg?resize=1440,961 1440w\" sizes=\"auto, (max-width: 1733px) 100vw, 1733px\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__image-background wp-image-440316 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2021\/05\/GettyImages-78617919-2.jpeg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retail-measurement-services-rms\"><strong>Retail Measurement Services (RMS)<\/strong><\/h2>\n\n\n\n<p>Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fourth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/retail-measurement-services-rms\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third svg-pos-right\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__image-background wp-image-444891 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Woman-uses-NIQ-Discover-analytics-platform-on-a-tablet-.webp)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product-0\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-omnichannel-commerce\"><strong>Omnichannel Commerce<\/strong><\/h2>\n\n\n\n<p>Track product, category, brand, retailer, and competitor market performance with precise item-level data.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-first-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/market-measurement\/omnichannel-commerce\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-11226518906994105406a20ac903fbe7\" id=\"h-meet-the-team\">Meet the team<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Yemi-Owolewa.png\" alt=\"Yemi Owolewa\" class=\"wp-image-550704\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Yemi-Owolewa.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Yemi-Owolewa.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Yemi-Owolewa.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-eb82084c51c9f806a4c20ae90f1e2d93\"><strong><strong>Yemi Owolewa<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-ed564271ce7c5c6c215b5cf49bdab7ad\">NIQ Pet  Vertical lead<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-8\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-059ad3da33ebba1a7d3a30927a321e47\"><strong><strong><strong>Yemi Owolewa<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-ed564271ce7c5c6c215b5cf49bdab7ad\">NIQ Pet  Vertical lead<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-9b9e49779facff3d156b9cb557b0fc79\">Yemi Owolewa is the leader of NIQ&rsquo;s Pet Vertical, raising the bar on Pet industry impact and engagement. He has extensive experience in growth strategy and continuous improvement from roles at NIQ, Procter &amp; Gamble, The Boston Consulting Group, AB InBev and Elanco Animal Health. He has a passion for Animal Welfare &amp; Adoption.&nbsp;Yemi earned degrees in Economics and Business Administration from Harvard College and Harvard Business School. He lives in Chicago with his wife and three senior dogs.&nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Andrea-Binder.png\" alt=\"Andrea Binder\" class=\"wp-image-462081\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Andrea-Binder.png 1080w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Andrea-Binder.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Andrea-Binder.png?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Andrea-Binder.png?resize=768,768 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Andrea-Binder.png?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-a8b1dc1e0141a794785af5b59c5f7fe9\"><strong>Andrea Binder<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-9f5ecaa5d06e9e19e38dd8501d920aa3\">Vice President, Retail Account Development<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-9\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-99f221fd0f27b94960bb0c6f4cde7878\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/andreabinder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Binder<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-9f5ecaa5d06e9e19e38dd8501d920aa3\">Vice President, Retail Account Development<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-b8a4146b36b1d38dfafd1bcb13303a87\">Andrea has been with NielsenIQ for 11 years, supporting varied retailers. With expertise in tracking market shifts and product innovation, she aids clients in understanding the dynamic retail landscape and evolving consumer behavior.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1325\" height=\"1325\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sam-Smith-Headshot.jpg\" alt=\"Inline image 2 for Pet\" class=\"wp-image-462087\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sam-Smith-Headshot.jpg 1325w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sam-Smith-Headshot.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sam-Smith-Headshot.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sam-Smith-Headshot.jpg?resize=768,768 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sam-Smith-Headshot.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1325px) 100vw, 1325px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-86ec0982292fd1dca18885fb33117826\"><strong>Sam Smith<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-d6230d85736ec9eaec38fe939064e413\">Associate Client Director<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-11\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-8188852c2a3eee376bba5992629631be\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/samuel-smith-3a58a5181\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Smith<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-d6230d85736ec9eaec38fe939064e413\">Associate Client Director<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-fd7d9c444aa1c00870bc3842de902907\">Sam has been with NielsenIQ for 8 years, supporting CPG manufacturers across a wide variety of industries and retail channels. He utilizes data from Scan RMS, Panel, and E-Commerce to provide comprehensive trend analysis and build industry leading thought leadership.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading\" id=\"h-niq-s-product-finder\"><strong>NIQ&rsquo;s Product Finder<\/strong><\/h2>\n\n\n\n<p>Explore our Innovative product offerings to unlock the Full View&trade;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fourth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/\">Find out more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-cover bottom-feature-img  is-style-teardrop  has-flat-border-bottom-left\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#b0a6a4\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-441510\" alt=\"Cover image 1 for Pet\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" 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