{"id":438420,"date":"2024-08-26T15:55:02","date_gmt":"2024-08-26T15:55:02","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=industry&#038;p=438420"},"modified":"2025-06-12T21:24:52","modified_gmt":"2025-06-12T21:24:52","slug":"small-and-medium-business","status":"publish","type":"industry","link":"https:\/\/nielseniq.com\/global\/en\/industries\/small-and-medium-business\/","title":{"rendered":"Small and Medium Business"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__image-background wp-image-444833 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/small-and-medium-business-header.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-77325d0c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-6c974f79d05d4e126487145e674b3400\" id=\"h-small-amp-medium-business\">Small &amp; Medium Business<\/h1>\n\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-6e27679b46f039a6da8813ec156f57e4\">Providing SMBs around the world access to the Full View&trade; of the market, the consumer, and the competition.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-second-color has-accent-second-background-color has-text-color has-background wp-element-button\" href=\"#\">Talk to an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSD4A0ZPTOW\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fsmall-and-medium-business%2F&amp;uniqueid=MSD4A0ZPTOW&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02ff97cdfed&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02ff97cdfef&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fsmall-and-medium-business%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fsmall-and-medium-business%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;utm_term=global_above-market_fmcgsmb_aw_small-and-medium-business-industry-page\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/industries\">Industries<\/a> \/ Small &amp; Medium Business<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/industries\">Industries<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-1\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSD8WV1UI40\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fsmall-and-medium-business%2F&amp;uniqueid=MSD8WV1UI40&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02ff97d14d6&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02ff97d14d8&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fsmall-and-medium-business%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fsmall-and-medium-business%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;utm_term=global_above-market_fmcgsmb_aw_small-and-medium-business-industry-page\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n\n.top-breadcrumb { max-height: 70px; }\n.top-breadcrumb a {background-image: none;}\n\n<\/style>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-niq-blocks-niq-experience niq-experience\"><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-niq-h-4-font-size\"><strong>With reliable data, challenger brands in today&rsquo;s market can gain practical, actionable insights to get ahead&mdash;not only of the competition, but also of the constantly changing market landscape and consumer preferences. From pricing and distribution to category updates, NIQ&rsquo;s data can equip your business to make informed decisions that will drive growth and sustainability.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Our small and medium business market research is powered by the most complete data and advanced technology to help SMBs discover how to maximize opportunities, curb challenges, and access your business&rsquo; full growth potential.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-with-niq-s-best-in-class-market-research-you-can\">With NIQ&rsquo;s best-in-class market research, you can:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Achieve category understanding<\/strong>&nbsp;by gaining timely insights into trends, changes, and opportunities.<\/li>\n\n\n\n<li><strong>Optimize distribution<\/strong>&nbsp;by identifying the channels that work for your brand.<\/li>\n\n\n\n<li><strong>Price effectively<\/strong>&nbsp;by understanding how different price points and structures can affect demand.<\/li>\n\n\n\n<li><strong>Innovate intelligently<\/strong>&nbsp;by discovering the ideal changes that align with consumer demands, market trends, and your brand&rsquo;s strategic vision.<\/li>\n\n\n\n<li><strong>Benchmark for success<\/strong>&nbsp;to get ahead of your competition&rsquo;s performance.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group alignwide separator-three-columns-class has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-ceb7b09c wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-98\">98%<\/h3>\n\n\n\n<p>of data-driven SMBs contribute their success to insights from market research<\/p>\n\n\n\n<p>NIQ Inside Look Survey 2024<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-51\">51%<\/h3>\n\n\n\n<p>of consumers find small brands to be more authentic and trustworthy than others<\/p>\n\n\n\n<p>NIQ Balanced Act Survey 2022<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-22\">22%<\/h3>\n\n\n\n<p>of the global FMCG market value comes from small and medium-sized businesses<\/p>\n\n\n\n<p>NIQ QBN Report, Q2 2024<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"wp-block-cover alignwide is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ae021705754af953d6db13104bba4d7e\" id=\"h-case-study\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-49d351169126aa29f7f0ad2d7d904746\" id=\"h-explore-how-golden-monkey-china-s-leading-confectionary-brand-built-a-new-product-line-using-niq-data-to-generate-over-1m-in-new-revenue\"><strong>Explore how Golden Monkey, China&rsquo;s leading confectionary brand built a new product line using NIQ data to generate over $1m in new revenue  <\/strong><div class=\"ewa-rteLine\" style=\"height: auto;line-height: inherit;cursor: text;overflow: hidden;padding-right: 10px\"><\/div><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-third-color has-accent-fifth-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2023\/case-study-from-new-product-launch-to-1-million-in-a-month\/\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light  is-style-teardrop  has-flat-border-bottom-left\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"803\" class=\"wp-block-cover__image-background wp-image-304413\" alt=\"Assorted sweets in buckets\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/matt-schwartz-SmZWvAkKRVM-unsplash-e1680612733431.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/matt-schwartz-SmZWvAkKRVM-unsplash-e1680612733431.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/matt-schwartz-SmZWvAkKRVM-unsplash-e1680612733431.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/matt-schwartz-SmZWvAkKRVM-unsplash-e1680612733431.jpg?resize=300,201 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/matt-schwartz-SmZWvAkKRVM-unsplash-e1680612733431.jpg?resize=768,514 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/03\/matt-schwartz-SmZWvAkKRVM-unsplash-e1680612733431.jpg?resize=1024,685 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light d-none d-lg-block  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-286302\" alt=\"Cover image 1 for Small and Medium Business\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-909590788-1200x800-5b2df79-e1675270666486.jpg\" style=\"object-position:49% 54%\" data-object-fit=\"cover\" data-object-position=\"49% 54%\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-909590788-1200x800-5b2df79-e1675270666486.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-909590788-1200x800-5b2df79-e1675270666486.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-909590788-1200x800-5b2df79-e1675270666486.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-909590788-1200x800-5b2df79-e1675270666486.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/01\/GettyImages-909590788-1200x800-5b2df79-e1675270666486.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-d6d59a2c8e3956d29e09f87ad112f7cb\" id=\"h-education\"><span class=\"accent-font\"><em>Education<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-f411d3727884f4346c1273853b16e377\" id=\"h-five-ws-and-one-h-to-mastering-your-category\"><strong>Five Ws and one H to mastering your category<\/strong><div class=\"ewa-rteLine\" style=\"font-size: 11pt\"><\/div><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-second-color has-accent-second-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/education\/2023\/five-ws-and-one-h-to-mastering-your-category\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-325839d92b1034dca36d0e3dc994dc49\" id=\"h-report\"><span class=\"accent-font\"><em>Report<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-38a05a98a4fcd5eedd12d19c24f48cca\" id=\"h-mastering-the-fmcg-market-a-comprehensive-guide-for-smb-success-in-2024\"><strong>Mastering the FMCG market: A comprehensive guide for SMB success in 2024<\/strong><div class=\"ewa-rteLine\" style=\"font-size: 11pt\"><\/div><\/h2>\n\n\n\n<p>From purchasing power to skincare knowledge, Asian Americans hold strong influence in the beauty space. In fact, they spend 18% more per year than the average buyer.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-first-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2024\/an-inside-look-for-smbs-then-now-and-beyond\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light  is-style-teardrop  has-flat-border-bottom-left\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-424462\" alt=\"Cover image 2 for Small and Medium Business\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/GettyImages-1432606610-1200x800-5b2df79.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/GettyImages-1432606610-1200x800-5b2df79.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/GettyImages-1432606610-1200x800-5b2df79.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/GettyImages-1432606610-1200x800-5b2df79.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/GettyImages-1432606610-1200x800-5b2df79.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/GettyImages-1432606610-1200x800-5b2df79.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-cover alignfull has-parallax is-position-center-center is-style-niq-die-cut svg-color-third\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__image-background wp-image-367527 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/11\/GettyImages-508241113-e1699274812205.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:600px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-niq-discover\"><strong>NIQ Discover<\/strong><div><span><\/span><\/div><\/h2>\n\n\n\n<p>Industry-leading data paired with an intuitive, AI-powered experience to drive growth.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-second-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/discover\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-meet-the-team\">Meet the team<\/h2><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"572\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Dzung-Nguyen.jpeg\" alt=\"Dzung Nguyen\" class=\"wp-image-462361\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Dzung-Nguyen.jpeg 572w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Dzung-Nguyen.jpeg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Dzung-Nguyen.jpeg?resize=300,300 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\"><\/figure>\n\n\n<p><strong>Dzung Nguyen<\/strong><br>Managing Director, Asia Pacific, Small and Medium Business<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-2\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/dzungnguyen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dzung Nguyen<\/a><\/strong><\/p>\n\n\n\n<p>Managing Director, Asia Pacific, Small and Medium Business<\/p>\n\n\n\n<p>Dzung&rsquo;s focus is to empower small and medium businesses in Asia Pacific with the market insights they need to thrive. This mission is driven by expertise in retail measurement, honed through leading both the Retail Measurement and Retailer Services business units.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Claudio-Fernando-Arrrighi-Czarnobai-900.jpg\" alt=\"Claudio Fernando Arrighi Czarnobai\" class=\"wp-image-463178\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Claudio-Fernando-Arrrighi-Czarnobai-900.jpg 900w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Claudio-Fernando-Arrrighi-Czarnobai-900.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Claudio-Fernando-Arrrighi-Czarnobai-900.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Claudio-Fernando-Arrrighi-Czarnobai-900.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n<p><strong>Claudio Fernando Arrighi Czarnobai<\/strong><br>Small and Medium Business &amp; Global Services Sales Leader, Latin America<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-3\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"http:\/\/linkedin.com\/in\/claudio-czarnobai\" target=\"_blank\" rel=\"noreferrer noopener\">Claudio Fernando Arrighi Czarnobai<\/a><\/strong><\/p>\n\n\n\n<p>Claudio Czarnobai has been working at Nielsen \/ NielsenIQ since 2005, where he has held various roles, such as Industry Leader for Beverages and Tobacco at Nielsen Chile, Sales Strategy Leader for the Retail Intelligence Business Unit in Latin America, Product and Innovation Leader, among other positions.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"339\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg\" alt=\"Francis Parisien\" class=\"wp-image-423681\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg 333w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg?resize=147,150 147w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg?resize=295,300 295w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\"><\/figure>\n\n\n<p><strong>Francis Parisien<\/strong><br>Senior Vice President Sales, Small and Medium Business, Canada&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-4\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/francis-parisien\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francis Parisien<\/a><\/strong><\/p>\n\n\n\n<p>Senior Vice President Sales, Small and Medium Business, Canada&nbsp;<\/p>\n\n\n\n<p>With over 20 years at NielsenIQ, Francis Parisien focuses on market and consumer insights for diverse organizations and is committed to fostering partnerships in the FMCG sector, as he steers NielsenIQ&rsquo;s Canadian initiatives with expertise and vision.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Miranda-Ballard.jpg\" alt=\"Miranda Ballard\" class=\"wp-image-462365\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Miranda-Ballard.jpg 400w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Miranda-Ballard.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Miranda-Ballard.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\"><\/figure>\n\n\n<p><strong>Miranda Ballard<\/strong><br>West Europe Sales Director, Small and Medium Business &amp; Global Snapshots<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-5\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"http:\/\/www.linkedin.com\/in\/miranda-m-ballard\" target=\"_blank\" rel=\"noreferrer noopener\">Miranda Ballard<\/a><\/strong><\/p>\n\n\n\n<p>West Europe Sales Director, Small and Medium Business &amp; Global Snapshots<\/p>\n\n\n\n<p>After owning her own food business for nine years in the UK, Miranda now runs the West Europe SMB business for NielsenIQ.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"816\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Fauz-Jamal-816.jpg\" alt=\"Fauz Jamal\" class=\"wp-image-463180\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Fauz-Jamal-816.jpg 816w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Fauz-Jamal-816.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Fauz-Jamal-816.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Fauz-Jamal-816.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\"><\/figure>\n\n\n<p><strong>Fauz Jamal<\/strong><br>Eastern Europe Middle East &amp; Africa Executive Director, Small and Medium Business &amp; Global Snapshots<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-6\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/fauz-j-29b33411a\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fauz Jamal<\/a><\/strong><\/p>\n\n\n\n<p>With over 17 years of experience creating and managing high performance teams across business development, business analysis and corporate strategy, Fauz is currently leading our business development vertical for Eastern Europe, Middle East &amp; Africa region.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/02\/Brandon-Galindo.jpg\" alt=\"Inline image 1 for Small and Medium Business\" class=\"wp-image-291313\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/02\/Brandon-Galindo.jpg 350w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/02\/Brandon-Galindo.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/02\/Brandon-Galindo.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\"><\/figure>\n\n\n<p><strong>Brandon Galindo<\/strong><br>Senior Vice President of Sales, Product Insights, Greater Minneapolis-St. Paul Area<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-3\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/brandongalindo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandon Galindo<\/a><\/strong><\/p>\n\n\n\n<p>Serves as the US Head of Emerging Brands and Product Insights. With 20 years of expertise across Retail, Global CPG leadership, Advanced Analytics, Health and Wellness, and Emerging Brands, Brandon is a recognized authority in pricing, trade, assortment optimization, and consumer analytics. His extensive experience supporting both Retail and CPG organizations equips him to provide actionable insights on leveraging data and analytical solutions to elevate brands of all sizes in a competitive marketplace.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column d-none invisible d-lg-block is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"339\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg\" alt=\"Francis Parisien\" class=\"wp-image-423681\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg 333w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg?resize=147,150 147w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg?resize=295,300 295w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\"><\/figure>\n\n\n<p><strong>Name<\/strong><br>Position, Business Name&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-4\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/francis-parisien\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Link<\/a><\/strong><\/p>\n\n\n\n<p>Short description<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column d-none invisible d-lg-block is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"339\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg\" alt=\"Francis Parisien\" class=\"wp-image-423681\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg 333w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg?resize=147,150 147w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/06\/francis-parisien.jpg?resize=295,300 295w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\"><\/figure>\n\n\n<p><strong>Name<\/strong><br>Position, Business Name&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-4\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/francis-parisien\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Link<\/a><\/strong><\/p>\n\n\n\n<p>Short description<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading\" id=\"h-niq-s-product-finder\"><strong>NIQ&rsquo;s Product Finder<\/strong><\/h2>\n\n\n\n<p>Explore our Innovative product offerings to unlock the Full View&trade;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fourth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/\">Find out more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-cover bottom-feature-img  is-style-teardrop  has-flat-border-bottom-left\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#b0a6a4\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-441510\" 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class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"landing_page":false,"landing_page_options_content_category":0,"landing_page_options_type":"","footnotes":""},"product":[],"brand_architecture":[],"roles":[],"lead_source":[1236],"markets":[2],"languages":[4],"content_type":[],"class_list":["post-438420","industry","type-industry","status-publish","hentry","lead_source-byzzer","markets-global","languages-en"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/nielseniq.com\/global\/en\/industries\/small-and-medium-business\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Small and Medium 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