{"id":438089,"date":"2024-08-23T21:14:17","date_gmt":"2024-08-23T21:14:17","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=industry&#038;p=438089"},"modified":"2026-03-26T13:27:06","modified_gmt":"2026-03-26T13:27:06","slug":"beverage-alcohol","status":"publish","type":"industry","link":"https:\/\/nielseniq.com\/global\/en\/industries\/consumer-packaged-goods\/beverage-alcohol\/","title":{"rendered":"Beverage Alcohol"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-accent-second-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f9d03155 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center m-0 has-third-color has-text-color has-link-color wp-elements-016251c1527d71ebe574eb0e377b01a9\"><strong>CGA is now NIQ<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-cover aligncenter is-light has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><div class=\"wp-block-cover__image-background wp-image-444816 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/beval-header.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:450px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-77325d0c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-beverage-alcohol\">Beverage Alcohol<\/h1>\n\n\n\n<p>Empowering the growth of Beverage Alcohol brands with the Full View&trade;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/portal.cgastrategy.com\/login\">Existing CGA client? Log in here &rarr;<\/a><\/strong><\/p>\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Powered-by-CGA-Intelligence-White.png?w=300\" width=\"300\" height=\"auto\" alt=\"Inline image 1 for Beverage Alcohol\" class=\"wp-image-566851\" style=\"width:200px\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Powered-by-CGA-Intelligence-White.png 739w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Powered-by-CGA-Intelligence-White.png?resize=150,18 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Powered-by-CGA-Intelligence-White.png?resize=300,37 300w\" sizes=\"(max-width: 739px) 100vw, 739px\"><\/figure>\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-third-color has-accent-fifth-background-color has-text-color has-background wp-element-button\" href=\"#\">Talk to an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDRA9EWZFC\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fbeverage-alcohol%2F&amp;uniqueid=MSDRA9EWZFC&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fccc0ed69&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fccc0ed6b&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fbeverage-alcohol%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fbeverage-alcohol%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;utm_term=global_above-market_fmcgbeval_aw_beval-industry-page&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/industries\/\">Industries<\/a> \/ <a href=\"https:\/\/nielseniq.com\/global\/en\/industries\/consumer-packaged-goods\/\">Consumer Packaged Goods<\/a> \/ Beverage Alcohol<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/industries\/\">Industries<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-1\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDXNS6C4QP\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fbeverage-alcohol%2F&amp;uniqueid=MSDXNS6C4QP&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fccc108f9&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fccc108fb&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fbeverage-alcohol%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Fconsumer-packaged-goods%2Fbeverage-alcohol%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;utm_term=global_above-market_fmcgbeval_aw_beval-industry-page\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n\n.top-breadcrumb { max-height: 70px; }\n.top-breadcrumb a {background-image: none;}\n\n<\/style>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-niq-h-4-font-size\"><strong>In the competitive and evolving alcoholic beverage industry, understanding the drivers of consumer behavior and choice at <em>every point of purchase<\/em>, alongside the ability to track sales and market share across all channels, is crucial for building brand equity and sustainable long-term growth.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With best-in-class beverage market research, NielsenIQ (NIQ) empowers alcohol brands to adapt to shifting consumer behaviors, pinpoint the most profitable drinking occasions, and activate strategies that influence decisions along the entire path to purchase.<\/p>\n\n\n\n<p>Combining unrivalled omnichannel coverage with best-in-class consumer intelligence, NielsenIQ (NIQ) enables alcoholic beverage brands to adapt to changing <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2025\/consumer-outlook-guide-to-2026\/\">consumer trends<\/a>, target the most profitable consumer occasions, and create activations that influence decision-making at each point along the consumer path to purchase.<\/p>\n\n\n\n<p>NIQ&rsquo;s Full View&trade; integrates on-premise (bar\/restaurant), off-premise (in-store), online, and direct-to-consumer sales data to provide seamless analytical capabilities delivered in an intuitive, self-serve platform that empowers clients to identify threats and opportunities, growth-driving market trends, and headroom opportunities.<\/p>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-with-our-industry-leading-alcoholic-beverage-research-and-analytics-you-can\">With our industry-leading alcoholic beverage research and analytics, you can:<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group pattern-callout teardrop-cards teardrop-yellow is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-e502747da400e0527b4577341d1f048d\" id=\"lorem-ipsum\"><strong>Measure on and off-premise market performance&#8203;<\/strong><\/h4>\n\n\n\n<p>Track your sales and share performance against competitors by channel, brand, and more&#8203;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-39588b2ffb25d0ee57d70ae28038cbdf\" id=\"lorem-ipsum\"><strong>Track&nbsp;on and off-premise consumer behavior<\/strong><\/h4>\n\n\n\n<p>Win with consumers, manage brand health, target key consumption moments across all channels&#8203;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-dd59a316525024e7d8d010f5315d89a1\" id=\"lorem-ipsum\"><strong>Grow and optimize distribution&#8203;<\/strong><\/h4>\n\n\n\n<p>Identify channels with the greatest sales and consumer opportunities for your brands&#8203;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-7b98539218ebabdbbbd6c69a7fc40077\" id=\"lorem-ipsum\"><strong><strong>Activate with confidence&#8203;<\/strong>&#8203;<\/strong><\/h4>\n\n\n\n<p>Make data-driven decisions with assortment, price, marketing mix, and basket and check-level analytics&#8203;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-3e14d19c6921e26fcf0f48c4f624d0f3\" id=\"lorem-ipsum\"><strong><strong><strong>Maximize e-commerce<\/strong><\/strong>&#8203;<\/strong><\/h4>\n\n\n\n<p>Measure the&nbsp;digital shopper&nbsp;journey, track competitive performance online, and optimize your digital shelf&#8203;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-niq-blocks-niq-slider\"><div id=\"slider-content-0\" class=\"content-slider hero-content-slider alignfull niq-slider\"><div class=\"green-line\"><\/div><div class=\"slider-inner owl-carousel\">\n<div id=\"niq-slide-e21f2aa9-17bb-4c06-9aa4-97731fd6615a\" class=\"wp-block-niq-blocks-niq-slide hero-content-slide niq-slide\"><div class=\"animated-lattice\"><\/div><div class=\"content-slider__container\"><div class=\"content-slide__content\"><h2 class=\"content-slide__title h1\">Bacardi Australia<\/h2><p class=\"content-slide__description\">&ldquo;OPUS has given us a level of On Premise understanding that we didn&rsquo;t think would be possible.&nbsp; We now know exactly what motivates consumers and drives purchase behavior, instead of relying on assumptions as we did before.&nbsp; The team have been very proactive in making sure we get the most of the platform and that we are always up-to-date with the latest insights and trends.&rdquo;&nbsp;<\/p><\/div><\/div><\/div>\n\n\n\n<div id=\"niq-slide-bc413d54-018d-4909-a779-ed0bb8411f71\" class=\"wp-block-niq-blocks-niq-slide hero-content-slide niq-slide\"><div class=\"animated-lattice\"><\/div><div class=\"content-slider__container\"><div class=\"content-slide__content\"><h2 class=\"content-slide__title h1\">Fever Tree Australia<\/h2><p class=\"content-slide__description\">&ldquo;CGA by NIQ have supported us throughout our partnership, using Outlet Index they&rsquo;ve helped our venue segmentation targeting and allowed us to identify opportunities for premium mixers in the Australian On Premise. They&rsquo;ve continually provided us with valuable On Premise insights using their best-in-class products and services. Not only do they deliver exceptional outputs, their consultative and proactive approach has aided Fever-Tree in excelling within the Australian On Premise.&rdquo;<\/p><\/div><\/div><\/div>\n<\/div><div class=\"content-slider__progress\"><span class=\"content-slider__progress-current\"><\/span><span class=\"content-slider__progress-bar\"><\/span><span class=\"content-slider__progress-total\"><\/span><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover d-none d-lg-block  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"5244\" height=\"3496\" class=\"wp-block-cover__image-background wp-image-355252\" alt=\"Male bartender is making cocktail pouring alcohol from shaker to glass at bar background\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg 5244w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=1536,1024 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=2048,1365 2048w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=1980,1320 1980w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/09\/male-bartender-is-making-cocktail-2021-08-26-17-51-40-utc-1.jpg?resize=1440,960 1440w\" sizes=\"auto, (max-width: 5244px) 100vw, 5244px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-390cc3691a12d751a216cfef93631d1b\" id=\"h-analysis\"><span class=\"accent-font\"><em>Analysis<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-6e04cb983ee5e637df044c75d56379b3\" id=\"h-global-perspective-on-premise-trends-driving-beverage-alcohol\"><strong><strong>Global Perspective: On-Premise Trends driving beverage alcohol<\/strong><\/strong><\/h2>\n\n\n\n<p>Consumers&rsquo; habits are changing fast &mdash;so what should suppliers and brand do to respond? Understanding the demanding and dynamic sector is crucial to pinpoint growth opportunities.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-second-color has-accent-second-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/global-perspectives-on-premise-trends-driving-the-beverage-alcohol-industry\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-c92ad63e5a96b268409036c22f1468a2\" id=\"h-webinar\"><span class=\"accent-font\"><em>Webinar<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-77cb15159bd0fcfa12b27c7a462174f7\" id=\"h-reach-out-to-the-world-s-on-premise\"><strong>REACH out to the world&rsquo;s On-Premise<\/strong><\/h2>\n\n\n\n<p>As the global On-Premise adapts to rapid change and major challenges, NIQ&rsquo;s new REACH research is here to deliver the insights that beverage suppliers need to win around the world.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-first-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/reach-out-to-the-worlds-on-premise\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"1122\" class=\"wp-block-cover__image-background wp-image-553705\" alt=\"Cover image 1 for Beverage Alcohol\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg 1686w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg?resize=768,511 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg?resize=1024,681 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg?resize=1536,1022 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/08\/REACH-drinks.jpg?resize=1440,958 1440w\" sizes=\"auto, (max-width: 1686px) 100vw, 1686px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" class=\"wp-block-cover__image-background wp-image-334316\" alt=\"Hand holding beverage can in front of open refrigerator\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/08\/person-holding-beverage-can-in-front-of-open-refrigerator.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/08\/person-holding-beverage-can-in-front-of-open-refrigerator.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/08\/person-holding-beverage-can-in-front-of-open-refrigerator.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/08\/person-holding-beverage-can-in-front-of-open-refrigerator.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/08\/person-holding-beverage-can-in-front-of-open-refrigerator.jpg?resize=768,513 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2023\/08\/person-holding-beverage-can-in-front-of-open-refrigerator.jpg?resize=1024,684 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ae021705754af953d6db13104bba4d7e\" id=\"h-case-study\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-9e20adc591b67e99594f2cf8cded948b\" id=\"h-uncovering-on-premise-opportunities\"><strong>Uncovering On-Premise opportunities<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/36616-Rebrand-CGA-slides-to-NIQ-pdf-d01-v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-cover alignfull has-parallax is-position-center-center is-style-niq-die-cut svg-color-third\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"A group of Australians enjoy alcoholic beverages at a bar on an&#8239;on-premise occasion.\" class=\"wp-block-cover__image-background wp-image-443346 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1091469178.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"margin-top:0;padding-right:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nielseniq-on-premise\"><strong>NielsenIQ On-Premise<\/strong><\/h2>\n\n\n\n<p>Discover opportunities in the On-Premise consumption market with reliable, robust and representative data and insights.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fourth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/cga-on-premise-measurement\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third svg-pos-right\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"People group drinking beer at brewery bar restaurant - Beverage concept with happy friends enjoying time together and having genuine fun at cool pub venue - Warm sunshine filter with focus on left guy\" class=\"wp-block-cover__image-background wp-image-408416 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/05\/people-group-drinking-beer-at-brewery-bar-restaura-2023-11-27-05-01-49-utc-1.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"margin-top:0;padding-right:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product-0\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-niq-bases-pack-amp-design\"><strong>NIQ BASES Pack &amp; Design<\/strong><\/h2>\n\n\n\n<p>Develop powerful packaging and predict the potential of the pack in market.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/bases-pack-and-design\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-meet-the-team\">Meet the team<\/h2><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/James-Restivo-Headshot_Print_Color-900.jpg\" alt=\"Inline image 2 for Beverage Alcohol\" class=\"wp-image-463192\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/James-Restivo-Headshot_Print_Color-900.jpg 900w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/James-Restivo-Headshot_Print_Color-900.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/James-Restivo-Headshot_Print_Color-900.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/James-Restivo-Headshot_Print_Color-900.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n<p><strong>James Restivo<\/strong><br>SVP, Account Leadership, Beverage Alcohol Vertical Lead<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-2\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/james-restivo-2343066\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Restivo<\/a><\/strong><\/p>\n\n\n\n<p>SVP, Account Leadership, Beverage Alcohol Vertical Lead<\/p>\n\n\n\n<p>James Restivo is an SVP and BevAl vertical lead for NielsenIQ. Over the past 20 years, James has specialized in consumer understanding and using those insights to help drive decision making. James leads a team in the Alcohol vertical that explores emerging trends and industry challenges.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jon-Berg.png\" alt=\"Jon Berg\" class=\"wp-image-462279\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jon-Berg.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jon-Berg.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jon-Berg.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p><strong>Jon Berg<\/strong><br>VP Alcohol Industry Thought Leader<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-3\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/jbergprofile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Berg<\/a><\/strong><\/p>\n\n\n\n<p>VP Alcohol Industry Thought Leader<\/p>\n\n\n\n<p>Jon has been in the BevAl industry for about 20 years with previous roles at Coors Brewing, Bacardi, and LVMH prior to NIQ.&nbsp; Jon is our leading thought leader and regularly speaks industry events and clients on behalf of NIQ.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Bilal-Habib-800.jpg\" alt=\"Bilal Habib\" class=\"wp-image-463194\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Bilal-Habib-800.jpg 800w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Bilal-Habib-800.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Bilal-Habib-800.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Bilal-Habib-800.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n<p><strong>Bilal Habib<\/strong><br>Global Group Client Lead<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-4\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/bilal-habib-169724b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bilal Habib<\/a><\/strong><\/p>\n\n\n\n<p>Global Group Client Lead<\/p>\n\n\n\n<p>Bilal has 15+ years at NIQ working across several different geographies and roles. He is currently leading a group of our global clients including some of the largest beverage and alcohol clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Kaleigh-Theriault.png\" alt=\"Inline image 3 for Beverage Alcohol\" class=\"wp-image-462282\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Kaleigh-Theriault.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Kaleigh-Theriault.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Kaleigh-Theriault.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p><strong>Kaleigh Theriault<\/strong><br>Director, Beverage Alcohol Thought Leadership (US)<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-5\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/kaleightheriault\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kaleigh Theriault<\/a><\/strong><\/p>\n\n\n\n<p>Director, Beverage Alcohol Thought Leadership (US)<\/p>\n\n\n\n<p>Kaleigh brings a unique skillset of analytic capabilities, commercial selling story creation, and&nbsp; brings consumer insights to the forefront in support of sales trends. Through her thought leadership Kaleigh informs strategy and tactics for Beverage Alcohol as the industry changes and develops<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jonanthan-Jones-900.jpg\" alt=\"Jonathan Jones\" class=\"wp-image-463195\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jonanthan-Jones-900.jpg 900w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jonanthan-Jones-900.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jonanthan-Jones-900.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Jonanthan-Jones-900.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n<p><strong>Jonathan Jones<\/strong><br>Managing Director Beverage Alcohol Vertical &ndash; On Premise (International Markets)<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-6\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/jonathanjones82\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\">Jonathan Jones<\/a><\/strong><\/p>\n\n\n\n<p>Managing Director Beverage Alcohol Vertical &ndash; On Premise (International Markets)<\/p>\n\n\n\n<p>With 15 years&rsquo; experience working with suppliers and operators in the On Premise, Jonny combines his passion for the sector with data-driven strategy, to deliver actionable insights and consultancy at c-suite level that shape the way our clients approach the channel and support them to grow sales and share<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/002_JJ-Highlights_September-24-2021-2_websize-002.jpg\" alt=\"J.J. Tellez\" class=\"wp-image-466399\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/002_JJ-Highlights_September-24-2021-2_websize-002.jpg 900w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/002_JJ-Highlights_September-24-2021-2_websize-002.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/002_JJ-Highlights_September-24-2021-2_websize-002.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/002_JJ-Highlights_September-24-2021-2_websize-002.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n<p><strong>J.J. Tellez<\/strong><br>Client Director, Convenience &amp; Liquor Retailers<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-7\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/jjtellez\/\" target=\"_blank\" rel=\"noreferrer noopener\">J.J. Tellez<\/a><\/strong><\/p>\n\n\n\n<p>Client Director, Convenience &amp; Liquor Retailers<\/p>\n\n\n\n<p>With +15 years&rsquo; experience selling to national &amp; regional retailers, JJ is passionate about tracking consumer behavior and the intricacies of retail operations. JJ is an expert at balancing long term needs with immediate results which has resulted in record retail partnership expansions.&nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"904\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sahle-Forbes-900.jpg\" alt=\"Sahle Forbes\" class=\"wp-image-463383\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sahle-Forbes-900.jpg 900w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sahle-Forbes-900.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sahle-Forbes-900.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sahle-Forbes-900.jpg?resize=768,771 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n<p><strong>Sahle Forbes<\/strong><br>SVP, Customer Success Beverage Alcohol Vertical<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-8\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/sahl%C3%A9-forbes-ellis-a83b2b29\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sahle Forbes<\/a><\/strong><\/p>\n\n\n\n<p>SVP, Customer Success Beverage Alcohol Vertical<\/p>\n\n\n\n<p>With over 20 years of Consumer Package Goods (CPG) experience Sahl&eacute; leads NielsenIQ&rsquo;s ongoing engagement across its Alcoholic Beverage customers. Sahl&eacute; consults with leading manufacturers and distributors to help them address key business questions and achieve their strategic objectives in the marketplace<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column d-none invisible d-lg-block is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Rachel-Weller-900.jpg\" alt=\"Rachel Weller\" class=\"wp-image-463198\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Rachel-Weller-900.jpg 900w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Rachel-Weller-900.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Rachel-Weller-900.jpg?resize=300,300 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Rachel-Weller-900.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n<p>NONE<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-9\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/rachel-weller-60059929\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Weller<\/a><\/strong><\/p>\n\n\n\n<p>Commercial Leader Beverage Alcohol Vertical (UK)<\/p>\n\n\n\n<p>Rachel leads NIQ&rsquo;s commercial strategy, planning and execution for On Premise clients in the UK &amp; Ireland. With 16+ years experience working in the Beverage Alcohol industry, Rachel helps clients achieve growth by elevating brand, marketing and sales strategies with data, insight and consumer research<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-cover alignfull has-parallax\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium);min-height:450px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-559869 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/09\/GettyImages-1339801320-2000x1333-282f2dd.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-723078b9 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-ff3f968e wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-left has-niq-h-2-font-size\" id=\"h-raise-a-glass-to-seasonal-growth\"><strong><strong><strong>Raise a Glass to Seasonal Growth<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-niq-h-4-font-size\">Uncover how festive and seasonal occasions influence beverage alcohol purchases.<\/p>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Visit our <strong>Seasonal Shopping Insights hub<\/strong> for category-specific strategies.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/landing-page\/thought-leadership-hub\/seasonal-shopping-insights\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-niq-blocks-niq-smart-list niq-smart-list entry-related-posts\">\n\n    \n            <div class=\"separator-meta-row row justify-content-between\">\n\t<div class=\"col-sm-8 col-md-9 col-lg-10 col-12\">\n\t\t<div class=\"header-col-primary\">\n\t\t\t<h5 class=\"mr-auto\">\n\t\t\t\t\t\t\t\t\tRelated Insights\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-sm-4 col-md-3 col-lg-2 d-none d-sm-block\">\n\t\t<div class=\"header-col-secondary d-flex justify-content-end\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n        \n    \n<div class=\"\n    js-niq-smartlist-grid\n    \n    \n    \n    row no-gutters card-gutters\n  \" data-block=\"niq-smart-list\" data-columns=\"\">\n\n        \n                 \n                           \n                                                \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-607363 insight type-insight status-publish has-post-thumbnail hentry insight_categories-consumer-behavior formats-analysis industries-consumer-packaged-goods industries-cpg-manufacturers topics-beverage-alcohol topics-consumer-behavior brand_architecture-consumer-behavior roles-category-manager roles-cmi roles-marketing roles-sales lead_source-cga-strategy markets-global languages-en\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/winning-in-south-korea-turning-on-premise-pressure-into-brand-growth\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1024\" height=\"681\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Winning in South Korea: Turning On-Premise pressure into brand growth\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg 1686w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=768,511 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=1024,681 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=1536,1022 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=1440,958 1440w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tAnalysis\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Winning in South Korea: Turning On-Premise pressure into brand growth<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-11T10:00:00+00:00\">\n\t\t\t<span class=\"date-day\">11<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" 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hentry insight_categories-brand-strategy insight_categories-pricing-and-promotion formats-niq-webinar formats-webinar marketing_funnel_stages-awareness industries-consumer-packaged-goods topics-beauty-personal-care topics-beverage-alcohol topics-cpg-foods topics-revenue-strategy brand_architecture-assortment-and-shelf-execution markets-global languages-en\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/webinar\/2026\/spaceman-evolving-to-unlock-value\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img width=\"599\" height=\"400\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1322693248-600x400-bf06395.jpg?w=599\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Spaceman: Evolving to Unlock Value through Cloud &amp; AI\/ML&#8239;\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1322693248-600x400-bf06395.jpg 599w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1322693248-600x400-bf06395.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/GettyImages-1322693248-600x400-bf06395.jpg?resize=300,200 300w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tWebinar\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Spaceman: Evolving to Unlock Value through Cloud &amp; AI\/ML&#8239;&nbsp;<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-11T08:38:31+00:00\">\n\t\t\t<span class=\"date-day\">11<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    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class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"681\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for How big sporting events boost drinks sales\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg 1686w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg?resize=768,511 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg?resize=1024,681 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg?resize=1536,1022 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/drinking-at-bar.jpg?resize=1440,958 1440w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tAnalysis\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>How big sporting events boost drinks sales<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div 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<!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-610254 insight type-insight status-publish has-post-thumbnail hentry insight_categories-consumer-behavior formats-analysis industries-cpg-manufacturers topics-beverage-alcohol topics-united-kingdom lead_source-cga-strategy markets-global languages-en\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/mixed-april-for-drinks-sales-but-lad-categories-shine-in-the-sun\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"681\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Mixed April for drinks sales but LAD categories shine in the sun\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg 1686w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg?resize=768,511 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg?resize=1024,681 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg?resize=1536,1022 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/03\/customers-drinking-in-pub2.jpg?resize=1440,958 1440w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tAnalysis\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Mixed April for drinks sales but LAD categories shine in the sun<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-08T14:50:00+00:00\">\n\t\t\t<span class=\"date-day\">08<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span 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