{"id":437418,"date":"2024-08-22T18:38:55","date_gmt":"2024-08-22T18:38:55","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=industry&#038;p=437418"},"modified":"2026-03-16T18:08:46","modified_gmt":"2026-03-16T18:08:46","slug":"tech-and-durables","status":"publish","type":"industry","link":"https:\/\/nielseniq.com\/global\/en\/industries\/tech-and-durables\/","title":{"rendered":"Tech and Durables"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-cover aligncenter has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><div class=\"wp-block-cover__image-background wp-image-444835 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/technology-and-durables-header.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-77325d0c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading has-third-color has-text-color has-link-color wp-elements-6cd5bac33cebbf256236bfdf379957e1\" id=\"h-tech-amp-durables\">Tech &amp; Durables<\/h1>\n\n\n\n<p>Discover growth opportunities in the Consumer Tech sector with NIQ. Our comprehensive data solutions and industry-leading insights empower businesses to master market measurement, understand consumer behavior, and drive innovation.<\/p>\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GfK_intelligence_white_RGB-1204x184-c6668fd-e1725557024994.png?w=300\" width=\"300\" height=\"auto\" alt=\"Inline image 1 for Tech and Durables\" class=\"wp-image-437828\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GfK_intelligence_white_RGB-1204x184-c6668fd-e1725557024994.png 600w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GfK_intelligence_white_RGB-1204x184-c6668fd-e1725557024994.png?resize=150,23 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GfK_intelligence_white_RGB-1204x184-c6668fd-e1725557024994.png?resize=300,46 300w\" sizes=\"(max-width: 600px) 100vw, 600px\"><\/figure>\n\n\n<p class=\"has-third-color has-text-color has-link-color wp-elements-ba230f1d0b84e5927d51f4e0b1537d52\"><strong>Select your industry below, and talk to one of our experts<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-a3fd58bf-f4b4-4669-921b-8b71ce7c9f1e\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-white-color has-accent-first-background-color has-text-color has-background wp-element-button\" href=\"#\">FMCG &amp; Others<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDSVWF4E5L\" class=\"embed-iframe ms-form-iframe ms-form-id-66bf5d42-e02a-f011-8c4e-0022488044e6\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/66bf5d42-e02a-f011-8c4e-0022488044e6?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;uniqueid=MSDSVWF4E5L&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02ffed77fbb&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02ffed77fbd&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-a3fd58bf-f4b4-4669-921b-8b71ce7c9f1e\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-white-color has-accent-first-background-color has-text-color has-background wp-element-button\" href=\"#\">Tech &amp; Durables<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDVR796ZIL\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;uniqueid=MSDVR796ZIL&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02ffed796d9&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02ffed796db&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;utm_campaign=CMP-03596-G3F0D&amp;utm_term=global_above-market_td_aw_technology-and-durable&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/industries\/\">Industries<\/a><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/analytics-and-activation\/\"> <\/a>\/ Tech &amp; Durables<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/industries\/\">Industries<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-1\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content has-first-color has-text-color has-link-color wp-elements-fea25d52c926b9d44e87ff074d61f848 is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDE8DILYH4\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;uniqueid=MSDE8DILYH4&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02ffed7c301&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02ffed7c303&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Findustries%2Ftech-and-durables%2F&amp;utm_campaign=CMP-03595-H2C3C&amp;utm_term=global_above-market_fmcgtd_aw_contact-us&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\r\n\r\n.top-breadcrumb { max-height: 70px; }\r\n.top-breadcrumb a {background-image: none;}\r\n\r\n<\/style>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf0a89a0 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-niq-h-4-font-size\"><strong>Get the Full View&trade; of the technology and durables industry.<\/strong><\/p>\n\n\n\n<p>Despite a constantly evolving market and consumer, there are significant opportunities for growth in the Tech and Consumer Durables (T&amp;D) spaces. NIQ and GfK together provide unparalleled insights to help you navigate a challenging landscape and ultimately find and maintain sustainable growth.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our robust point-of-sale network and global, long-term panel studies equip you with the comprehensive data needed to understand your market, brand, and consumers better than ever before. Whether you&rsquo;re a distributor or a retailer, a leading or emerging brand, a software company, a component manufacturer, or a smarthome provider, with NIQ, you can make better business decisions, faster.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our data solutions also add value to those not directly involved in the Tech and Consumer Durables sectors, helping leaders in the media and entertainment and financial services industries unlock insights and gain a deeper understanding of market dynamics. With NIQ&rsquo;s industry-leading expertise, you can identify growth opportunities, win market share, and drive innovation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/05\/NIQ-GfK-Global-Consumer-Tech-Durables-Video.mp4\"><\/video><\/figure>\n<\/div>\n<\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-151fcc38 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-with-our-leading-t-amp-d-data-and-insight-solutions-you-can\">With our leading T&amp;D data and insight solutions, you can:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/market-measurement\/\">Master market measurement<\/a><\/strong>,&nbsp;grow your business and boost market share with a complete view of performance across categories, channels, and global markets.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/\">Understand consumer behavior<\/a><\/strong>&nbsp;in the consumer durables market so you can seize the moment.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/\">Empower brand and media excellence<\/a><\/strong>&nbsp;with insights that can build a strong brand and improve marketing and advertising effectiveness.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/analytics-and-activation\/\">Improve analytics and forecasting<\/a><\/strong>&nbsp;to more accurately assess market potential and optimize revenue.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-151fcc38 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-want-more-insights-on-the-t-amp-d-industry\">Want more insights on the T&amp;D industry?<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Understand your market, brand and consumer with GfK&rsquo;s state-of-the-art trend reports, category insights and expert talks.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-first-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/landing-page\/state-of-tech-and-durables\/\">Visit the State of T&amp;D Insights Hub<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"margin-top:80px\"><div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/GettyImages-1145041102-1201x801-d21b45d.jpg\" class=\"wp-block-cover__image-background wp-image-168712\" alt=\"Cover image 1 for Tech and Durables\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/GettyImages-1145041102-1201x801-d21b45d.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/GettyImages-1145041102-1201x801-d21b45d.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/GettyImages-1145041102-1201x801-d21b45d.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/GettyImages-1145041102-1201x801-d21b45d.jpg?resize=768,513 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/GettyImages-1145041102-1201x801-d21b45d.jpg?resize=1024,684 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#8b89c0\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><\/p>\n<\/div><\/div><\/div><\/div><div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading has-text-align-center\" id=\"h-unrivaled-coverage\">Unrivaled Coverage<\/h2><h4 class=\"wp-block-heading has-text-align-center\" id=\"h-monitor-performance-across-your-entire-portfolio\"><strong>Monitor performance across your entire portfolio<\/strong><\/h4><div class=\"wp-block-group pattern-callout is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-5ce8ba22743a32db5d2588cf2f2f8787\" id=\"lorem-ipsum\"><strong><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2025\/home-appliances-outlook-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Home Appliances<\/a><\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-aa8caf9ee4faf1a9d0c4d625736dd4ef\" id=\"lorem-ipsum\"><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/how-smartphones-are-becoming-the-core-of-tomorrows-digital-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Telecom<\/a><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-consumer-electronics\"><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2025\/consumer-tech-industry-trends-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Electronics<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-8e1d357d7f923ca15d9ea44881c39e86\" id=\"lorem-ipsum\"><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/success-story\/2025\/lenovo-indonesia-a-journey-of-innovation-and-growth-with-nielseniq-gfk\/\" target=\"_blank\" rel=\"noreferrer noopener\">IT<\/a><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-8fc33df36da3519112e07a00fa712431\" id=\"lorem-ipsum\"><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/4-challenges-for-the-diy-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">DIY \/ Home and Living<\/a><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-f0354f49c36688699f15cdad77e29d9f\" id=\"lorem-ipsum\"><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/webinar\/2026\/webinar-beyond-the-tread-decoding-the-2025-tires-market-to-drive-tomorrows-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-3f943e335233690f4cf3f63ecdbc16d0\" id=\"lorem-ipsum\"><a href=\"https:\/\/nielseniq.com\/global\/en\/products\/gfk-optics-panel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optics<\/a><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-office-equipment-stationary\"><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/consumer-tech-market-growth-estimate-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Office Equipment \/ Stationary<\/a><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-third-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-4a330ec6ca14839c1d64c513f520f217\" id=\"lorem-ipsum\"><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/consumer-tech-market-growth-estimate-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Photo<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"wp-block-group alignfull has-third-color has-second-background-color has-text-color has-background has-link-color wp-elements-bf54e183bc9aa41ec4d3943ec399b54e is-layout-constrained wp-container-core-group-is-layout-97e5273c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-niq\">Why NIQ?<\/h2>\n\n\n\n<div class=\"wp-block-group separator-three-columns-class has-second-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-4-000\">4,000<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>clients<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-60\">60+<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>countries<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-500\">500+<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>product groups<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-110-000\">110,000+<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>retailers<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-120\">120<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>distribution channels<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-151fcc38 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light d-none d-lg-block  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1950\" height=\"1281\" class=\"wp-block-cover__image-background wp-image-588906 size-large\" alt=\"girl in a tech store\n\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png 1950w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png?resize=150,99 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png?resize=300,197 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png?resize=768,505 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png?resize=1024,673 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png?resize=1536,1009 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq.png?resize=1440,946 1440w\" sizes=\"auto, (max-width: 1950px) 100vw, 1950px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ae021705754af953d6db13104bba4d7e\" id=\"h-case-study\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-6effae8f947084746a0b4f057d656e15\" id=\"h-how-hisense-fueled-global-expansion-through-data-driven-decisions\"><strong>How Hisense Fueled Global Expansion Through Data&#8209;Driven Decisions<\/strong><\/h2>\n\n\n\n<p>With&nbsp;NielsenIQ&rsquo;s, Hisense transformed complexity into clarity &ndash; accelerating international growth and strengthening competitive positioning.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-second-color has-accent-second-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/success-story\/2026\/how-hisense-fueled-global-expansion-through-data-driven-decisions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-151fcc38 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-c92ad63e5a96b268409036c22f1468a2\" id=\"h-webinar\"><span class=\"accent-font\"><em>Webinar<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-d9d5ad95231c29fe8c93f59d9c68773b\" id=\"h-from-trends-to-revenue-how-industry-leaders-are-scaling-the-refurbish-market\"><strong>From Trends to Revenue: How Industry Leaders are Scaling the Refurbish Market<\/strong><\/h2>\n\n\n\n<p>Join our&nbsp;expert-led&nbsp;webinar&nbsp;to explore&nbsp;key success factors for scaling refurbish without diluting brand value.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-second-color has-accent-second-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/app.livestorm.co\/niq\/from-trends-to-revenue-how-industry-leaders-are-scaling-the-refurbish-market?utm_source=nielseniq.com&amp;utm_campaign=CMP-03596-G3F0D&amp;utm_medium=Events&amp;utm_term=global_above-market_td_lg_Telco-refurbish-webinar-tnd-industry-page&amp;utm_content=Event_Invitation\" target=\"_blank\" rel=\"noreferrer noopener\">Register today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light d-none d-lg-block  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1950\" height=\"1281\" class=\"wp-block-cover__image-background wp-image-588909 size-large\" alt=\"women in a tech store\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png?w=1024\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png 1950w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png?resize=150,99 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png?resize=300,197 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png?resize=768,505 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png?resize=1024,673 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png?resize=1536,1009 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/tech-and-durables-niq-hero-banner.png?resize=1440,946 1440w\" sizes=\"auto, (max-width: 1950px) 100vw, 1950px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-151fcc38 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--small)\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-cover is-light d-none d-lg-block  is-style-teardrop  has-flat-border-bottom-left\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" class=\"wp-block-cover__image-background wp-image-439040\" alt=\"Cover image 2 for Tech and Durables\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sucess-story_Indurama_header_NIQ.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sucess-story_Indurama_header_NIQ.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sucess-story_Indurama_header_NIQ.jpg?resize=150,79 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sucess-story_Indurama_header_NIQ.jpg?resize=300,157 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sucess-story_Indurama_header_NIQ.jpg?resize=768,402 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Sucess-story_Indurama_header_NIQ.jpg?resize=1024,536 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ba512e72971cf2403fa9ca2864f74090\" id=\"h-case-study-0\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-0a14fa9e71e0f211b12d15fd520c7f31\" id=\"h-building-and-supporting-strategic-initiatives-rooted-in-gfknewron-predict\"><strong>Building and supporting strategic initiatives rooted in gfknewron Predict<\/strong><\/h2>\n\n\n\n<p>gfknewron helped Indurama&rsquo;s sales and marketing team react fast and adapt their business plans and actions in a challenging pandemic environment. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-second-color has-accent-second-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/success-story\/2023\/indurama-building-and-supporting-strategic-initiatives-rooted-in-gfknewron-predict\/\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-niq-blocks-niq-slider\"><div id=\"slider-content-1\" class=\"content-slider hero-content-slider alignfull niq-slider\"><div class=\"green-line\"><\/div><div class=\"slider-inner owl-carousel\">\n<div id=\"niq-slide-a9ed8b58-c967-4e79-8bf4-0afa58b3395f\" class=\"wp-block-niq-blocks-niq-slide hero-content-slide niq-slide\"><div class=\"animated-lattice\"><\/div><div class=\"content-slider__container\"><div class=\"content-slide__content\"><div class=\"content-slide__subtitle\"><div class=\"card-tax small\"><span class=\"tax-term\">Jerry Liu,&nbsp;Chairman&nbsp;of Hisense VIDAA&nbsp;<\/span><\/div><\/div><h2 class=\"content-slide__title h1\">Hisense<\/h2><p class=\"content-slide__description\">&ldquo;For Hisense, our partnership with NIQ is far more than access to market data &ndash; it&rsquo;s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions.&rdquo;<\/p><\/div><\/div><\/div>\n\n\n\n<div id=\"niq-slide-c0b884d6-1b26-4c7f-b912-c370e557f718\" class=\"wp-block-niq-blocks-niq-slide hero-content-slide niq-slide\"><div class=\"animated-lattice\"><\/div><div class=\"content-slider__container\"><div class=\"content-slide__content\"><div class=\"content-slide__subtitle\"><div class=\"card-tax small\"><span class=\"tax-term\">Andrew Line &ndash; Head of Consumer PC &amp; Visuals 4P<\/span><\/div><\/div><h2 class=\"content-slide__title h1\">Lenovo UK and Ireland (2019)<\/h2><p class=\"content-slide__description\">&ldquo;GfK&rsquo;s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.&rdquo;<\/p><\/div><\/div><\/div>\n\n\n\n<div id=\"niq-slide-0a6b26e3-8c84-4652-ae4f-b0c0c287d037\" class=\"wp-block-niq-blocks-niq-slide hero-content-slide niq-slide\"><div class=\"animated-lattice\"><\/div><div class=\"content-slider__container\"><div class=\"content-slide__content\"><div class=\"content-slide__subtitle\"><div class=\"card-tax small\"><span class=\"tax-term\">Stefano Polla &ndash; Commercial Director<\/span><\/div><\/div><h2 class=\"content-slide__title h1\">Euronics, Italy<\/h2><p class=\"content-slide__description\">&ldquo;In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts and numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools &mdash; and all these aspects allow us to increase our relevance.&rdquo;<\/p><\/div><\/div><\/div>\n\n\n\n<div id=\"niq-slide-2f208d5e-353c-465f-9b8a-2b2b94534ab1\" class=\"wp-block-niq-blocks-niq-slide hero-content-slide niq-slide\"><div class=\"animated-lattice\"><\/div><div class=\"content-slider__container\"><div class=\"content-slide__content\"><div class=\"content-slide__subtitle\"><div class=\"card-tax small\"><span class=\"tax-term\">Director of Italy and Spain Consumables<\/span><\/div><\/div><h2 class=\"content-slide__title h1\">Amazon<\/h2><p class=\"content-slide__description\">&ldquo;In today&rsquo;s fast-changing world, each decision must be supported by facts &amp; evidence. GfK is a reliable partner to help us face this journey.&rdquo;<\/p><\/div><\/div><\/div>\n<\/div><div class=\"content-slider__progress\"><span class=\"content-slider__progress-current\"><\/span><span class=\"content-slider__progress-bar\"><\/span><span class=\"content-slider__progress-total\"><\/span><\/div><\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-445376 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/gfknewron_platform_v5.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gfknewron-one-platform-total-clarity\"><strong>gfknewron &ndash; One platform, total clarity<\/strong><\/h2>\n\n\n\n<p>Make informed decisions with the industry&rsquo;s leading point-of-sales data, consumer insights and advanced analytics to mitigate risks and maximize future growth.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-first-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/gfknewron\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third svg-pos-right\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-439204 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/distribution-panel_1106078390_resize.avif)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product-0\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supply-amp-distribution-solutions\"><strong>Supply &amp; Distribution Solutions<\/strong><\/h2>\n\n\n\n<p>Gain insights into supply chains &amp; distribution strategies. Track distribution sales and prices by channel and uncover competitors&rsquo; channel strategies &ndash; B2B and B2C.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/market-intelligence-supply-chain\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"Overhead view of a woman holding headphones from a recently opened package\" class=\"wp-block-cover__image-background wp-image-552209 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/overhead-view-of-woman-opening-headphone-packaging.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8de6219b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product-1\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e-commerce-product-content\">E-Commerce <strong><strong>Product Content<\/strong><\/strong><\/h2>\n\n\n\n<p>High-quality imagery, accurate specifications, and consistent product details help your goods stand out and convert. NIQ Brandbank helps brands present products online with confidence, engaging shoppers, speeding time to market, and increasing sales.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-first-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/landing-page\/technology-product-content-solutions\/\">Discover NIQ Brandbank<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-11226518906994105406a20ac903fbe7\" id=\"h-meet-the-team\">Meet the team<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"336\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Julian-Baldwin-Portrait-Picture.jpg\" alt=\"Inline image 2 for Tech and Durables\" class=\"wp-image-476359\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Julian-Baldwin-Portrait-Picture.jpg 338w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Julian-Baldwin-Portrait-Picture.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Julian-Baldwin-Portrait-Picture.jpg?resize=300,298 300w\" sizes=\"auto, (max-width: 338px) 100vw, 338px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-5a0f4844c25ec09dfc4a870847c99e3b\"><strong>Julian Baldwin<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-67d067fc07d426683532bbff8dfe420c\">President, Tech &amp; Durables<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-9\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-736c130bad73898bfdba606837287e40\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/baldwin1\/\">Julian Baldwin<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-67d067fc07d426683532bbff8dfe420c\">President, Tech &amp; Durables<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-81573b3ea1c3562c5844075155e8082d\">Julian Baldwin leads NIQ&rsquo;s Global Tech &amp; Durables business. Now powered by GfK intelligence, Julian manages the world&rsquo;s most robust point of sale network, and global, long-term panel studies. His team partners with clients to deliver the data needed to help them understand their market, brand, and consumer better than ever.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Perry-James-Bio-Pic.jpg\" alt=\"perry james pic\" class=\"wp-image-588918\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Perry-James-Bio-Pic.jpg 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Perry-James-Bio-Pic.jpg?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Perry-James-Bio-Pic.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-73e5ca68cf3af8c689664ef0f68af793\"><strong><strong>Perry James<\/strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-11490e025a96d297db2e4eb83907e4f0\">SVP, Global Tech &amp; Durables&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-2\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-7d4e4aa7916dd6b2f4c2345da5d48801\"><a href=\"https:\/\/www.linkedin.com\/in\/wperryjames\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Perry James&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-11490e025a96d297db2e4eb83907e4f0\">SVP, Global Tech &amp; Durables&nbsp;<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-49d89633709ffd7606ca6373bd1b7351\">Perry is a commercial leader with over 2 decades of experience in business management, driving growth and elevating client relationships in Tech &amp; Durables industries.&#8239; He leads NielsenIQ&rsquo;s Global Tech &amp; Durables business, helping manufacturers, retailers, distributors, and financial services companies make better decisions, faster.&#8239;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/megan-moore-headshot.png\" alt=\"megan moore niq\n\" class=\"wp-image-588921\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/megan-moore-headshot.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/megan-moore-headshot.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/megan-moore-headshot.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-c45618074875f87a8fd87d57db3f70a6\"><strong><strong>Megan Moore<\/strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-ae9308c742c4cd664d4c8ff5a031565f\">VP, Global T&amp;D Retail Partnerships <\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-3\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-2e1883df8ea44cda396bb722b9fe0362\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/megan-moore-37b74824\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Moore<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-b1662ccbe1998fa5e877d75097467433\">VP, Global T&amp;D Retail Partnerships and Channel Growth&nbsp;<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-df0a21a6bbc10ed0617af907f32222c4\">Megan Moore brings over 17 years of experience in the data and insight sector, with deep expertise in the Tech and Durable (T&amp;D) industry. She has partnered with leading global brands and retailers across technology categories. In her current role, Megan leads Global T&amp;D Retail Partnerships, Growth Channels, and Global Optics. Megan is passionate about elevating decision&#8209;making through meaningful insights and champions a culture where data leads, influences, and fuels sustainable growth.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Diseno-sin-titulo-56.png\" alt=\"antony headshot\" class=\"wp-image-588929\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Diseno-sin-titulo-56.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Diseno-sin-titulo-56.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Diseno-sin-titulo-56.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-72226607feb728cbdf835cabd21656fc\"><strong><strong>Anthony Norman<\/strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-4666f2a0025912cef1f16f37c8ede7ef\">Head of Global&nbsp;T&amp;D&nbsp;Accounts, EMEA&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-4\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-ea93bba40d86204fcbdd2e1819a6b455\"><strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/anthony-norman-8378166\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Anthony Norman<\/strong>&nbsp;<\/a><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-4666f2a0025912cef1f16f37c8ede7ef\">Head of Global&nbsp;T&amp;D&nbsp;Accounts, EMEA&nbsp;<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-1dbeb698f3965f9245e9ac009cbe52b0\">Anthony brings over 25 years of experience in the research sector, partnering with some of the world&rsquo;s leading technology brands. Throughout his career, he has advised global organizations on strategic direction and delivered insights that have helped accelerate growth and unlock new opportunities. He has led high performing country teams and now oversees a team dedicated to supporting NIQ&rsquo;s largest Technology and Durables clients across the EMEA region.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/lori-headshot-niq.png\" alt=\"Inline image 3 for Tech and Durables\" class=\"wp-image-588935\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/lori-headshot-niq.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/lori-headshot-niq.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/lori-headshot-niq.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-9095ecf76d5b5414df4a9ff684e9321b\"><strong>Lori Paradowski&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-314096aa5f030e4056488f13a61cbae2\">Head of NA Global T&amp;D&nbsp;Clients&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-5\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-e87624493b39e59e8a7358b712b1c474\"><strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/lori-paradowski-12a0553\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lori Paradowski<\/a><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-314096aa5f030e4056488f13a61cbae2\">Head of NA Global T&amp;D&nbsp;Clients&nbsp;<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-1bdf5e33d814c61b087ff236f8b69acf\">With more than 30 years in consumer research, retail measurement, and consulting, Lori leads NielsenIQ&rsquo;s North America Global Tech &amp; Durable team. She brings a strong track record of building long-term client partnerships and is inspired by helping organizations unlock what&rsquo;s possible through the power of NIQ data.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/kent-dahn-headshot.png\" alt=\"kent dahn niq\n\" class=\"wp-image-588936\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/kent-dahn-headshot.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/kent-dahn-headshot.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/kent-dahn-headshot.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-1a6780203c2291737b47bed6ee7b13e2\"><strong>Kent Dahn<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-300b1b9973798f348625b991c3384977\">Head of APAC&nbsp;Global&nbsp;T&amp;D HQ<strong>&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-6\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-8f3a74dcb1665c82eb357af4c94ef647\"><strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/kentdahn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kent Dahn<\/a><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-300b1b9973798f348625b991c3384977\">Head of APAC&nbsp;Global&nbsp;T&amp;D HQ<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-b9d19aa0d17470094b9046bb1c8c01c1\">Kent brings 25 years of work experience across a diverse portfolio of globally recognized market research, technology and media companies, as well as premier investment banking and consulting organizations. Past companies include The Walt Disney Company, Sony Pictures Entertainment, JPMorgan Chase and PwC. He currently leads NIQ&rsquo;s commercial sales across the global T&amp;D clients that are headquartered in Japan, China, S. Korea and Taiwan.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/anastasia-headshot.png\" alt=\"anastasia headshot\" class=\"wp-image-588938\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/anastasia-headshot.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/anastasia-headshot.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/anastasia-headshot.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-71cb3e31456e6c54145d2f979f282284\"><strong>Anastasia&nbsp;Bournelli&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-adf502c8908dff8a7d8875b5b37006c5\">VP, Global Mobile Network Operators<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-7\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-87113d22326f4b403f7b4d088f1ab5fc\"><strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/anastasia-bournelli-0600704a\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anastasia&nbsp;Bournelli&nbsp;<\/a><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-2a97d7b7cc19ef2ea13103194791d93b\">Vice President, Global Mobile Network Operators&nbsp;<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-4fe659c7af2996a3a420c01b44a37b2a\">Anastasia leads NielsenIQ&rsquo;s global Mobile Network Operators business, working with telecom operators and device manufacturers on how data, consumer intelligence, and real-time market signals are reshaping growth, investment decisions, and competitive advantage.<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-0c99df7c7977cb376970be77c8496f16\">With a background spanning Bain &amp; Company and strategy leadership at Proximus, she has spent her career at the intersection of strategy, analytics, and the telecom ecosystem &mdash; advising leaders on where networks, devices, and digital services are heading next.<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-a3620f1fc29bff70a70cd842d570e811\">Her work focuses on turning market intelligence into strategic advantage across an increasingly connected, digital-first economy.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/david-lewis-headshot.png\" alt=\"david lewis headshot\" class=\"wp-image-588939\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/david-lewis-headshot.png 500w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/david-lewis-headshot.png?resize=150,150 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/02\/david-lewis-headshot.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-2a46ea252e96c8fbee5ed85201e161a7\"><strong><strong>David Lewis<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-024656b59388dd7120146f1b77541c3d\">VP GTM T&amp;D&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-8\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Learn more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-second-color has-text-color has-link-color wp-elements-038d7a426db90a8d32e3131f84b1f8f1\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/david-lewis-883b9366\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>David Lewis<\/strong><\/strong><\/a><\/strong><\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-024656b59388dd7120146f1b77541c3d\">VP GTM T&amp;D&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-d0cfa27cb4168dba6cba9a096b34ac8c\">David Lewis brings deep expertise across the T&amp;D market, helping global manufacturers, distributors and retailers unlock value through market measurement and intelligence. With extensive he partners with leading brands to turn complex sales and pricing data into clear strategic actions. David plays a key role in shaping and advancing Market Intelligence solutions, strengthening client centric practices, standardizing commercial processes, and expanding industry partnerships.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium);min-height:450px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-559869 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/09\/GettyImages-1339801320-2000x1333-282f2dd.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-723078b9 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-ff3f968e wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-left has-niq-h-2-font-size\" id=\"h-maximize-impact-during-high-intent-shopping-moments\"><strong><strong>Maximize Impact During High-Intent Shopping Moments<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-niq-h-4-font-size\">Discover how seasonal and commercial occasions influence big-ticket and tech purchases&mdash;and how your brand can lead.<\/p>\n\n\n\n<p class=\"has-niq-h-5-font-size\">Visit our <strong>Seasonal Shopping Insights hub<\/strong> for actionable strategies.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/landing-page\/thought-leadership-hub\/seasonal-shopping-insights\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-niq-blocks-niq-smart-list niq-smart-list entry-related-posts\">\n\n    \n            <div class=\"separator-meta-row row justify-content-between\">\n\t<div class=\"col-sm-8 col-md-9 col-lg-10 col-12\">\n\t\t<div class=\"header-col-primary\">\n\t\t\t<h5 class=\"mr-auto\">\n\t\t\t\t\t\t\t\t\tRelated insights\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-sm-4 col-md-3 col-lg-2 d-none d-sm-block\">\n\t\t<div class=\"header-col-secondary d-flex justify-content-end\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n        \n    \n<div class=\"\n    js-niq-smartlist-grid\n    \n    \n    \n    row no-gutters card-gutters\n  \" data-block=\"niq-smart-list\" data-columns=\"\">\n\n        \n                 \n                           \n                                                \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-602679 insight type-insight status-publish has-post-thumbnail hentry insight_categories-data-science-analytics insight_categories-industry-trends formats-events formats-industry-webinar formats-webinar industries-consumer-packaged-goods industries-cpg-manufacturers industries-retail-cpg-fmcg industries-financial-services industries-media industries-public-sector industries-tech-durables-manufacturers industries-tech-durables-retail industries-tech-durables topics-data-analytics topics-demographic-insights topics-diy-home-living topics-travel-entertainment lead_source-geomarketing markets-global languages-en custom-icon-tags\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/events\/2026\/webinar-regiograph-tips-and-tricks\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Webinar: RegioGraph Tips and Tricks\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp 1600w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=150,75 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=300,150 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=768,384 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=1024,513 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=1536,769 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=1440,721 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tEvents\n <span>, <\/span>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tWebinar\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Webinar: RegioGraph Tips and Tricks<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-12T10:03:29+00:00\">\n\t\t\t<span class=\"date-day\">12<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\n\n\n\n\n                                \n               \n                                                            \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-609801 insight type-insight status-publish has-post-thumbnail hentry insight_categories-consumer-behavior insight_categories-industry-trends formats-analysis marketing_funnel_stages-awareness industries-consumer-packaged-goods industries-smb industries-tech-durables topics-austria topics-belgium topics-beverage-alcohol topics-canada topics-europe topics-cpg-foods topics-france topics-germany topics-latin-america topics-netherlands topics-poland topics-spain topics-switzerland topics-western-europe brand_architecture-analytics-and-activation roles-marketing roles-pricing roles-product lead_source-geomarketing markets-global languages-en custom-icon-tags\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/free-compendium-niq-retail-purchasing-power\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"501\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Free compendium: NIQ Retail Purchasing Power\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg 2000w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?resize=150,73 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?resize=300,147 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?resize=768,376 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?resize=1024,501 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?resize=1536,752 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?resize=1980,969 1980w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/1387645217-18.jpg?resize=1440,705 1440w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tAnalysis\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Free compendium: NIQ Retail Purchasing Power<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-08T08:45:27+00:00\">\n\t\t\t<span class=\"date-day\">08<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\n\n\n\n\n                                \n               \n                                                            \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-609778 insight type-insight status-publish hentry insight_categories-data-science-analytics formats-niq-webinar formats-webinar industries-consumer-packaged-goods industries-tech-durables topics-data-analytics brand_architecture-analytics-and-activation brand_architecture-strategic-analytics-and-insights markets-global languages-en custom-icon-tags\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/webinar\/2026\/retailer-data-to-value-maturity-from-insight-to-action-to-value\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nielseniq.com\/wp-content\/themes\/newco-base\/dist\/images\/card-image-default-new-brand.png\" alt=\"Retailer Data to Value Maturity: From Insight to Action to Value\" class=\"article-image-default img-fluid\" loading=\"lazy\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tWebinar\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Retailer Data to Value Maturity: From Insight to Action to Value<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-06T15:26:48+00:00\">\n\t\t\t<span class=\"date-day\">06<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\n\n\n\n\n                                \n               \n                                                            \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-609524 insight type-insight status-publish has-post-thumbnail hentry insight_categories-consumer-behavior insight_categories-data-science-analytics insight_categories-industry-trends formats-infographic industries-consumer-packaged-goods industries-cpg-manufacturers industries-retail-cpg-fmcg industries-financial-services industries-public-sector industries-tech-durables-manufacturers industries-tech-durables-retail industries-tech-durables topics-data-analytics topics-germany topics-western-europe brand_architecture-brand-and-media brand_architecture-market-measurement brand_architecture-market-trends brand_architecture-marketing-effectiveness roles-generic lead_source-geomarketing lead_source-gfk markets-global languages-en custom-icon-tags\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/infographic\/2026\/map-of-the-month-industry-density-germany-2026\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Worker grinding in the industry\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg 2000w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=150,85 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=300,170 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=768,436 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1024,582 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1536,872 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1980,1125 1980w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1440,818 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tInfographic\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Map of the Month: Industry Density, Germany 2026<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-06T08:38:20+00:00\">\n\t\t\t<span class=\"date-day\">06<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\n\n\n\n\n                                \n               \n                        <\/div>\n    \n    <\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading\" id=\"h-niq-s-product-finder\"><strong>NIQ&rsquo;s Product Finder<\/strong><\/h2>\n\n\n\n<p>Explore our Innovative product offerings to unlock the Full View&trade;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fourth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/\">Find out more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-cover bottom-feature-img  is-style-teardrop  has-flat-border-bottom-left\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#b0a6a4\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-441510\" alt=\"Cover image 3 for Tech and Durables\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/shutterstock_345188828-e1746565057743.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"landing_page":false,"landing_page_options_content_category":0,"landing_page_options_type":"","footnotes":""},"product":[],"brand_architecture":[15139],"roles":[],"lead_source":[14961],"markets":[2],"languages":[4],"content_type":[],"class_list":["post-437418","industry","type-industry","status-publish","hentry","brand_architecture-innovation","lead_source-route-to-market","markets-global","languages-en"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/nielseniq.com\/global\/en\/industries\/tech-and-durables\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Tech and Durables","url":"https:\/\/nielseniq.com\/global\/en\/industries\/tech-and-durables\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/nielseniq.com\/global\/en\/industries\/tech-and-durables\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Industry","author":[{"@type":"Person","name":"Graham Bishop"}],"creator":["Graham Bishop"],"publisher":{"@type":"Organization","name":"NIQ","logo":"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2022\/01\/logo_PORMS.png"},"keywords":"Innovation, Route to Market, Global, English","dateCreated":"2024-08-22T18:38:55Z","datePublished":"2024-08-22T18:38:55Z","dateModified":"2026-03-16T18:08:46Z"},"rendered":"<meta name=\"parsely-title\" content=\"Tech and Durables\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/nielseniq.com\/global\/en\/industries\/tech-and-durables\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-08-22T18:38:55Z\" \/>\n<meta name=\"parsely-section\" content=\"Industry\" \/>\n<meta name=\"parsely-author\" content=\"Graham Bishop\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/nielseniq.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry\/437418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry"}],"about":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/types\/industry"}],"author":[{"embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":106,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry\/437418\/revisions"}],"predecessor-version":[{"id":596796,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/industry\/437418\/revisions\/596796"}],"wp:attachment":[{"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/media?parent=437418"}],"wp:term":[{"taxonomy":"product","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/product?post=437418"},{"taxonomy":"brand_architecture","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/brand_architecture?post=437418"},{"taxonomy":"roles","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/roles?post=437418"},{"taxonomy":"lead_source","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/lead_source?post=437418"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/markets?post=437418"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/languages?post=437418"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/nielseniq.com\/wp-json\/wp\/v2\/content_type?post=437418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}