{"id":434711,"date":"2024-08-15T02:20:07","date_gmt":"2024-08-15T02:20:07","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=solution&#038;p=434711"},"modified":"2026-04-29T21:30:55","modified_gmt":"2026-04-29T21:30:55","slug":"brand-and-media","status":"publish","type":"solution","link":"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/","title":{"rendered":"Brand and Media"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><div role=\"img\" aria-label=\"brand and media\" class=\"wp-block-cover__image-background wp-image-444817 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/brand-and-media-header.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:450px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading\" id=\"h-brand-amp-media\">Brand &amp; Media<\/h1>\n\n\n\n<p>Build a strong brand and improve marketing and advertising effectiveness.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-second-color has-accent-second-background-color has-text-color has-background wp-element-button\" href=\"#\">Talk to an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDAC4XER67\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;uniqueid=MSDAC4XER67&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fb4550934&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fb4550936&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/\">Solutions<\/a> \/ Brand &amp; Media<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/\">Solutions<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-1\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDG815MIVF\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;uniqueid=MSDG815MIVF&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fb4553448&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fb4553449&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n\n.top-breadcrumb { max-height: 70px; }\n.top-breadcrumb a {background-image: none;}\n\n<\/style>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-niq-h-4-font-size\"><strong>For marketing leaders, delivering growth depends on your ability to build a strong, resilient brand that endures through change. You also have to continually reinforce and leverage this brand strength through effective marketing strategies and activation&ndash;all while tangibly demonstrating your impact on commercial outcomes.<\/strong><\/p>\n\n\n\n<p>NIQ&rsquo;s Brand and Media solutions helps you accomplish all of this with data and expertise that put the consumer at the heart of your brand and marketing strategy. Our industry-leading suite of solutions provides a holistic view of your brand and media strategy performance and transforms that information into actionable insights. With our guidance, you can create best-in-class shopping experiences for your consumers with an effective, seamless advertising  strategy that leverages personalization and better product discoverability.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-our-brand-amp-media-solutions\">Our Brand &amp; Media solutions<\/h2><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group pattern-callout teardrop-cards teardrop-teal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-8c995920a8c436154bb285f403eeb2ce\" id=\"lorem-ipsum\">Brand Strategy<\/h4>\n\n\n\n<p>Develop successful brand strategies that connect with your consumers, increase your <a href=\"https:\/\/nielseniq.com\/global\/en\/products\/brand-architect\/\">brand strength<\/a>, and drive brand premium.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/brand-strategy\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-37a79a7d8079d775b767993b33aa0324\" id=\"lorem-ipsum\">Marketing Effectiveness<\/h4>\n\n\n\n<p>Maximize your creative impact and pair great creative content with an optimal cross-media mix to realize its full market potential, ensuring alignment with a strong media strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/marketing-effectiveness\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-1e1d94e3d1748474c6bcd565ba747fde\" id=\"lorem-ipsum\">Audiences &amp; Personalization<\/h4>\n\n\n\n<p>Create personalized shopper experiences and define tailored offers for the right audiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/audiences-and-personalization\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ab2db7dcfa977ea6d7ac02bf593ee9d6\" id=\"lorem-ipsum\">Segmentation, Targeting, &amp; Positioning<\/h4>\n\n\n\n<p>Focus on your most valuable consumer segments and activate their demand through winning propositions centered on what they value most, strengthening both your marketing strategy and media strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/brand-and-media\/segmentation-targeting-and-positioning\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-842ecd0ba4019d82554e44b694d2f4bb\" id=\"lorem-ipsum\">Ad Effectiveness<\/h4>\n\n\n\n<p>Marketers need a faster, smarter way to evaluate creative, globally. NIQ&rsquo;s comprehensive suite of ad testing solutions will provide creative clarity, wherever you need it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/ad-effectiveness\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-why-niq\">Why NIQ<\/h2><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group alignfull separator-three-columns-class has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-ceb7b09c wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-58-higher-market-share\">58% higher market share<\/h3>\n\n\n\n<p>reported by brands that generate strong consumer experiences through a well-executed advertising strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-42-of-consumers\">42% of consumers<\/h3>\n\n\n\n<p>exclusively buy brands that appeal to their beliefs, values, or ideals, making a well-defined marketing strategy essential.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-30-of-revenue\">30% of revenue<\/h3>\n\n\n\n<p>the average attributed to brand strength, which is directly impacted by a data-driven media strategy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"7162\" height=\"4029\" class=\"wp-block-cover__image-background wp-image-399792\" alt=\"case study optimizing brand strategy in diverse markets\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg 7162w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=150,84 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=300,169 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=768,432 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=1024,576 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=1536,864 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=2048,1152 2048w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=1980,1114 1980w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/03\/GettyImages-1426678862.jpg?resize=1440,810 1440w\" sizes=\"auto, (max-width: 7162px) 100vw, 7162px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ae021705754af953d6db13104bba4d7e\" id=\"h-case-study\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-665845b1dc3526e99b4b89d5fa5ec9e6\" id=\"h-optimizing-brand-strategy-in-diverse-markets\"><strong>Optimizing brand strategy in diverse markets.<\/strong><\/h2>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-e1ac6b56fb9d22c0b238b78e6bbc3120\">Intersport teams up with GfK to optimize its brand strategy.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fifth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/success-story\/2024\/intersport-optimizing-brand-strategy-in-diverse-markets\/\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ba512e72971cf2403fa9ca2864f74090\" id=\"h-case-study-0\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-624f050cf0c3275eb85658e3acbc920f\" id=\"h-a-powerful-partnership-answering-key-business-questions\"><strong>A powerful partnership answering key business questions<\/strong><\/h2>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-1ef921b07843725623789bdd336efa38\">IKEA Austria uses the full range of GfK&rsquo;s solutions to operate in an extremely competitive sector<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/success-story\/2023\/ikea-austria-a-powerful-partnership-answering-key-business-questions\/\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover is-light  is-style-teardrop  has-flat-border-bottom-left\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" class=\"wp-block-cover__image-background wp-image-554001\" alt=\"Cover image 1 for Brand and Media\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg 1920w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=1024,683 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=1536,1024 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-1492827302-1-1920x1280-1.jpg?resize=1440,960 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"591\" class=\"wp-block-cover__image-background wp-image-494946\" alt=\"Ebook: Build, activate and showcase an irresistible brand\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/woman-in-black-flower-top-looking-at-model-of-building.png\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/woman-in-black-flower-top-looking-at-model-of-building.png 669w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/woman-in-black-flower-top-looking-at-model-of-building.png?resize=150,133 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/woman-in-black-flower-top-looking-at-model-of-building.png?resize=300,265 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-b196ae4199030331fc32ec22b20c5faf\" id=\"h-ebook\"><span class=\"accent-font\"><em>Ebook<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-85b804a86b648236efb6cfceca702a55\" id=\"h-build-activate-and-showcase-an-irresistible-brand\"><strong>Build, activate and showcase an irresistible brand<\/strong><\/h2>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-ca65507e2b6b10ad929b37c10118dd04\">Get your entire business behind your brand by linking brand performance to market reality, revealing the true contribution of your brand efforts to commercial success.<\/p>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-4044e0a18b42ff47e0d341aaca644f2a\">Discover the secrets to building a strong brand that generates more demand and delivers more value.<\/p>\n\n\n\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0b526736-d646-438f-be3f-009fb0253672\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-white-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Download the ebook<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms  cookie-434711-9d479061-df2a-f011-8c4e-000d3aaccaf0\"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDA2WIUKFE\" class=\"embed-iframe ms-form-iframe ms-form-id-9d479061-df2a-f011-8c4e-000d3aaccaf0\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/9d479061-df2a-f011-8c4e-000d3aaccaf0?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;uniqueid=MSDA2WIUKFE&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fb45579a7&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fb45579a8&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fbrand-and-media%2F&amp;utm_campaign=CMP-03591-F3T0R&amp;niq_contact_record_subtype=NIQ\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><div class=\"niq-ms-gated-wrap\"><div id=\"gated-MSDA2WIUKFE\" class=\"ms-form-gated-content ms-form-gated-id-9d479061-df2a-f011-8c4e-000d3aaccaf0\">\n\n<h3 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-97577652cd9469f22b2f66f5eb92417e\">Resources<\/h3>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-a3d8698886abe9b81a9999d3851e086f\">Select the resources you would like to download.<\/p>\n\n\n\n<ul class=\"wp-block-list gated-list\">\n<li><a href=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/01\/brand-ebook_final.pdf\">Brand ebook<\/a><\/li>\n<\/ul>\n\n<\/div><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-553976 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/Our-story_-image1920x1080.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-niq-brand-architect\"><strong>NIQ Brand Architect<\/strong><\/h2>\n\n\n\n<p>Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/brand-architect\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull has-parallax is-position-center-center is-style-niq-die-cut svg-color-third svg-pos-right\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"NIQ BASES\" class=\"wp-block-cover__image-background wp-image-417178 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/05\/GettyImages-461334267-1.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:550px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product-0\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-niq-bases-great-creative-is-a-competitive-advantage\"><strong>NIQ BASES<\/strong><br>Great creative is a competitive advantage<\/h2>\n\n\n\n<p>With tools across the spectrum from deep optimization and validation to compact and agile, NIQ BASES provides foundational, scalable learning from every ad.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-second-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/bases-advertisements\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-niq-blocks-niq-smart-list niq-smart-list entry-related-posts\">\n\n    \n            <div class=\"separator-meta-row row justify-content-between\">\n\t<div class=\"col-sm-8 col-md-9 col-lg-10 col-12\">\n\t\t<div class=\"header-col-primary\">\n\t\t\t<h5 class=\"mr-auto\">\n\t\t\t\t\t\t\t\t\tRelated Insights\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-sm-4 col-md-3 col-lg-2 d-none d-sm-block\">\n\t\t<div class=\"header-col-secondary d-flex justify-content-end\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n        \n    \n<div class=\"\n    js-niq-smartlist-grid\n    \n    \n    \n    row no-gutters card-gutters\n  \" data-block=\"niq-smart-list\" data-columns=\"\">\n\n        \n                 \n                           \n                                                \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-602679 insight type-insight status-publish has-post-thumbnail hentry insight_categories-data-science-analytics insight_categories-industry-trends formats-events formats-industry-webinar formats-webinar industries-consumer-packaged-goods industries-cpg-manufacturers industries-retail-cpg-fmcg industries-financial-services industries-media industries-public-sector industries-tech-durables-manufacturers industries-tech-durables-retail industries-tech-durables topics-data-analytics topics-demographic-insights topics-diy-home-living topics-travel-entertainment lead_source-geomarketing markets-global languages-en custom-icon-tags\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/events\/2026\/webinar-regiograph-tips-and-tricks\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Webinar: RegioGraph Tips and Tricks\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp 1600w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=150,75 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=300,150 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=768,384 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=1024,513 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=1536,769 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/06\/Webinar_RegioGraph_2023_29ed71.webp?resize=1440,721 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tEvents\n <span>, <\/span>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tWebinar\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Webinar: RegioGraph Tips and Tricks<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-12T10:03:29+00:00\">\n\t\t\t<span class=\"date-day\">12<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\n\n\n\n\n                                \n               \n                                                            \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-610307 insight type-insight status-publish has-post-thumbnail hentry insight_categories-industry-trends formats-infographic industries-consumer-packaged-goods industries-cpg-manufacturers industries-retail-cpg-fmcg brand_architecture-consumer-trends brand_architecture-market-measurement lead_source-darren-seifer markets-global languages-en\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/infographic\/2026\/niq-perspective-gas-prices-and-the-delayed-cost-impact-on-home-family-baby\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"673\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"mom worried about price from groceries\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png 1950w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png?resize=150,99 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png?resize=300,197 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png?resize=768,505 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png?resize=1024,673 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png?resize=1536,1009 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/05\/impact-of-oil-price-in-house.png?resize=1440,946 1440w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tInfographic\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>NIQ Perspective: Gas Prices and the Delayed Cost Impact on Home, Family &amp; Baby<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-07T16:18:03+00:00\">\n\t\t\t<span class=\"date-day\">07<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>02_Elements\/Icons\/ArrowRight<\/title>\n    <g id=\"00_Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"02_Elements\/Icons\/ArrowRight\" fill=\"#000000\">\n            <path d=\"M13.2181746,4.22 L20.9963492,11.9981746 L13.2181746,19.7763492 L11.803961,18.3621356 L17.168,12.997 L3,12.9976407 L3,10.9976407 L17.166,10.997 L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<span class=\"icon-hover\"><svg width=\"24px\" height=\"24px\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    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insight_categories-industry-trends formats-infographic industries-consumer-packaged-goods industries-cpg-manufacturers industries-retail-cpg-fmcg industries-financial-services industries-public-sector industries-tech-durables-manufacturers industries-tech-durables-retail industries-tech-durables topics-data-analytics topics-germany topics-western-europe brand_architecture-brand-and-media brand_architecture-market-measurement brand_architecture-market-trends brand_architecture-marketing-effectiveness roles-generic lead_source-geomarketing lead_source-gfk markets-global languages-en custom-icon-tags\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/infographic\/2026\/map-of-the-month-industry-density-germany-2026\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Worker grinding in the industry\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg 2000w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=150,85 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=300,170 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=768,436 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1024,582 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1536,872 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1980,1125 1980w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/05\/offset_410360_cut.jpg?resize=1440,818 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tInfographic\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Map of the Month: Industry Density, Germany 2026<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div 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<!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-608963 insight type-insight status-publish has-post-thumbnail hentry insight_categories-data-science-analytics insight_categories-industry-trends formats-events formats-industry-webinar formats-webinar industries-consumer-packaged-goods industries-cpg-manufacturers industries-retail-cpg-fmcg industries-financial-services industries-media industries-public-sector industries-tech-durables-manufacturers industries-tech-durables-retail industries-tech-durables topics-data-analytics topics-demographic-insights topics-diy-home-living topics-travel-entertainment lead_source-geomarketing markets-global languages-en custom-icon-tags\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/events\/2026\/webinar-from-data-to-decisions-mapping-consumer-potential-worldwide\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/04\/geomarketing-locations.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Webinar: From Data to Decisions: Mapping Consumer Potential Worldwide\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/04\/geomarketing-locations.jpg 4000w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/04\/geomarketing-locations.jpg?resize=150,77 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/04\/geomarketing-locations.jpg?resize=300,154 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2025\/04\/geomarketing-locations.jpg?resize=768,393 768w, 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