{"id":432788,"date":"2024-08-07T15:11:10","date_gmt":"2024-08-07T15:11:10","guid":{"rendered":"https:\/\/nielseniq.com\/?post_type=solution&#038;p=432788"},"modified":"2026-01-05T13:57:39","modified_gmt":"2026-01-05T13:57:39","slug":"consumer-behavior-and-insights","status":"publish","type":"solution","link":"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/","title":{"rendered":"Consumer Behavior and Insights"},"content":{"rendered":"<div class=\"wp-block-group alignfull teardrop-pattern-hero-callout is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light has-parallax is-position-center-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\"><div class=\"wp-block-cover__image-background wp-image-444819 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/consumer-behavior-header.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#afb4b3\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:450px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h1 class=\"wp-block-heading\" id=\"h-consumer-behavior-amp-insights\">Consumer Behavior &amp; Insights<\/h1>\n\n\n\n<p>Understand consumers and shoppers through purchases, clicks and trends, and the motivations behind them.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-0\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button\"><a class=\"wp-block-button__link has-third-color has-accent-fifth-background-color has-text-color has-background wp-element-button\" href=\"#\">Talk to an expert<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSD5PSR4X1H\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fconsumer-behavior-and-insights%2F&amp;uniqueid=MSD5PSR4X1H&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fa72b8efa&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fa72b8efc&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fconsumer-behavior-and-insights%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fconsumer-behavior-and-insights%2F&amp;utm_campaign=CMP-03590-R7H6Y&amp;utm_term=global_above-market_cmi_aw_consumer-behavior-and-insights-solutions-page\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><div class=\"wp-block-group alignfull top-breadcrumb has-fourth-background-color has-background is-sticky-top is-layout-constrained wp-container-core-group-is-layout-bee6d1de wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"d-none d-lg-block\"><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/\">Solutions<\/a> \/ Consumer Behavior &amp; Insights<\/p>\n\n\n\n<p class=\"d-lg-none\"><a href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/\">Solutions<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-niq-blocks-niq-popup\"><div id=\"popup-content-1\" class=\"popup-content niq-popup niq-modal-lg niq-logo\" data-popup-settings=\"niq-modal-lg niq-logo\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button niq-popup-button is-style-underline\"><a class=\"wp-block-button__link has-second-color has-deep-blue-background-color has-text-color has-background wp-element-button\" href=\"#\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group niq-popup-content is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"niq-ms-form-title\" data-msd-form-title style=\"text-align:left\">\n  \n<\/h2>\n\n\n    <div class=\"wp-block-niq-blocks-niq-ms-forms niq-ms-forms \"><div class=\"niq-ms-form-wrap\"><div class=\"loading\" data-uw-styling-context=\"true\"><div class=\"d-flex justify-content-center align-items-center\" data-uw-styling-context=\"true\"><div class=\"spinner-border\" role=\"status\" data-uw-styling-context=\"true\"><\/div><\/div><\/div><iframe loading=\"lazy\" id=\"MSDS1HWRBDA\" class=\"embed-iframe ms-form-iframe ms-form-id-36d71992-4d15-f011-998a-7c1e525f05ae\" src=\"https:\/\/assets-eur.mkt.dynamics.com\/56e26d0d-2051-4c2f-af10-5fe41ed540ed\/digitalassets\/standaloneforms\/36d71992-4d15-f011-998a-7c1e525f05ae?ad=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fconsumer-behavior-and-insights%2F&amp;uniqueid=MSDS1HWRBDA&amp;app-css-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fthemes%2Fnewco-base%2Fdist%2Fstyles%2Fapp.css%3Fid%3D1c64e640d9bd8b695603140305af4e86%3F6a02fa72bb16d&amp;ms-forms-js-src=https%3A%2F%2Fnielseniq.com%2Fwp-content%2Fplugins%2Fniq-msd-forms%2Fbuild%2Fms_forms.js%3F6a02fa72bb16e&amp;lead_language=en&amp;page_url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fconsumer-behavior-and-insights%2F&amp;referer_url=http%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fsolutions%2Fconsumer-behavior-and-insights%2F&amp;utm_campaign=CMP-03590-R7H6Y&amp;utm_term=global_above-market_cmi_aw_consumer-behavior-and-insights-solutions-page\" width=\"100%\" height=\"\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"true\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<style>\n\n.top-breadcrumb { max-height: 70px; }\n.top-breadcrumb a {background-image: none;}\n\n<\/style>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-niq-h-4-font-size\"><strong>Customer experiences set brands apart. With the surge in omnichannel shopping, customers expect the freedom to shop on their terms, from seamless online and offline interactions to more personalized brand interactions. As the world&rsquo;s leading consumer intelligence company, we equip you to see the people behind the purchases and adapt to their evolving needs through deep consumer insights.<\/strong><\/p>\n\n\n\n<p>With NIQ&rsquo;s suite of Consumer Behavior and Insights solutions, you can make confident decisions backed by the industry&rsquo;s most comprehensive and representative <a href=\"https:\/\/nielseniq.com\/global\/en\/products\/homescan\/\">consumer panels<\/a>, surveys, custom research, and <a href=\"https:\/\/nielseniq.com\/global\/en\/products\/consumer-analytics\/\">consumer analytics<\/a>.<\/p>\n\n\n\n<p>With the <a href=\"https:\/\/nielseniq.com\/global\/en\/landing-page\/the-ecosystem-powering-omnicommerce\/\">Full View&trade;<\/a> of <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2025\/consumer-outlook-guide-to-2026\/\">consumer insights<\/a> and buying behavior, you gain line of sight into who your consumers are, the way they shop, what they buy, and why&mdash;all so you can better anticipate shifts in demand and deliver the right products the right customers, through the right channels, at the right moment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-our-consumer-behavior-amp-insights-solutions\">Our Consumer Behavior &amp; Insights solutions<\/h2><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group pattern-callout teardrop-cards teardrop-pink is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-d4e33cc36b50fca2618a416fcd4935da\" id=\"lorem-ipsum\">Buying Behavior<\/h4>\n\n\n\n<p>Discover your target customer across channels to understand how they think, act, and buy with data-driven consumer buying behavior analysis.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/buying-behavior\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-42e3283522c9daa0d17e4e9455e96c50\" id=\"lorem-ipsum\">Consumer Trends<\/h4>\n\n\n\n<p>Build tomorrow&rsquo;s strategies based on today&rsquo;s consumer trends&mdash;from sentiments and values to mindsets and behaviors.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/consumer-trends\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-fb884123f43d8b1f433b345ce7ffce20\" id=\"lorem-ipsum\">Customer Journey<\/h4>\n\n\n\n<p>Understand and optimize your customer journey with a full read of consumer buying behavior, including consumption and purchase patterns.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/customer-journey\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-fbaede2f18dc1ca76e70f520f8e2e52a\" id=\"lorem-ipsum\">Consumer Landscaping &amp; Segmentation<\/h4>\n\n\n\n<p>Put people at the heart of your strategy: Grow your brand by targeting the right people at the right time using actionable consumer insights.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-black-color has-text-color wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/solutions\/consumer-behavior-and-insights\/consumer-landscaping-and-segmentation\/\">click<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\" id=\"h-why-niq\">Why NIQ<\/h2><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group alignfull separator-three-columns-class has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-ceb7b09c wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-600-000\">600,000<\/h3>\n\n\n\n<p>600,000 households measure across the globe to track, diagnose, and analyze consumer buying behavior.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-23-countries\">23 countries<\/h3>\n\n\n\n<p>Extensive consumer panel coverage in 23 countries to gather detailed data from target markets.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-consumer-life\"><a href=\"https:\/\/nielseniq.com\/global\/en\/products\/consumer-life\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Life<\/a><\/h3>\n\n\n\n<p>The largest, longest-running study connecting what consumers think with what they do across 25 countries.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-gfknewron\"><a href=\"https:\/\/nielseniq.com\/global\/en\/products\/gfknewron\/\" target=\"_blank\" rel=\"noreferrer noopener\">gfknewron<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/nielseniq.com\/global\/en\/products\/gfknewron-consumer-for-manufacturers\/\">gfknewron Consumer<\/a>, our platform powered by the largest global buyer study for the Tech and Durables market<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover is-light  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"wp-block-cover__image-background wp-image-451320\" alt=\"Case Study: NielsenIQ and The Fresh Market Forge New Cooperation\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1140608688-1200x800-5b2df79.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1140608688-1200x800-5b2df79.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1140608688-1200x800-5b2df79.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1140608688-1200x800-5b2df79.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1140608688-1200x800-5b2df79.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1140608688-1200x800-5b2df79.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ae021705754af953d6db13104bba4d7e\" id=\"h-case-study\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-1892b7229f4d6d6f36a8d3979c982cf5\" id=\"h-nielseniq-and-the-fresh-market-forge-new-cooperation-enhancing-retail-measurement-and-shopper-insights\"><strong>NielsenIQ and The Fresh Market Forge New Cooperation, Enhancing Retail Measurement and Shopper Insights<\/strong><div class=\"ewa-rteLine\" style=\"font-family: Arial;font-size: 10pt\"><\/div><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-fourth-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/news-center\/2024\/nielseniq-and-the-fresh-market-forge-new-cooperation-enhancing-retail-measurement-and-shopper-insights\/\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-ba512e72971cf2403fa9ca2864f74090\" id=\"h-case-study-0\"><span class=\"accent-font\"><em>Case Study<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-9cc92d10143138872ffd630c1f643ee5\" id=\"h-to-win-customers-both-on-and-offline-in-an-increasingly-competitive-space-cpg-firms-must-use-precise-targeting-and-personalization-rather-than-a-one-size-fits-all-approach\"><strong>To win customers both on and offline in an increasingly competitive space, CPG firms must use precise targeting and personalization rather than a one-size-fits-all approach.<\/strong><div class=\"ewa-rteLine\" style=\"font-family: Arial;font-size: 10pt\"><\/div><div class=\"ewa-rteLine\" style=\"font-family: Arial;font-size: 10pt\"><\/div><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/success-story\/2022\/creating-a-unique-e-commerce-ecosystem-amidst-a-shifting-health-and-wellness-landscape\/\">Let&rsquo;s partner up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover is-light  is-style-teardrop  has-flat-border-bottom-left\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"800\" class=\"wp-block-cover__image-background wp-image-427745\" alt=\"Cover image 1 for Consumer Behavior and Insights\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/woman-in-yellow-shirt-drinking-coffee-on-laptop.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/woman-in-yellow-shirt-drinking-coffee-on-laptop.jpg 1199w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/woman-in-yellow-shirt-drinking-coffee-on-laptop.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/woman-in-yellow-shirt-drinking-coffee-on-laptop.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/woman-in-yellow-shirt-drinking-coffee-on-laptop.jpg?resize=768,512 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/07\/woman-in-yellow-shirt-drinking-coffee-on-laptop.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1199px) 100vw, 1199px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:var(--wp--preset--spacing--large);padding-bottom:0;padding-left:var(--wp--preset--spacing--large)\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"741\" class=\"wp-block-cover__image-background wp-image-452181\" alt=\"Cover image 2 for Consumer Behavior and Insights\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/MYCO-backpack-image-cropped-e1746564983796.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/MYCO-backpack-image-cropped-e1746564983796.jpg 1200w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/MYCO-backpack-image-cropped-e1746564983796.jpg?resize=150,93 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/MYCO-backpack-image-cropped-e1746564983796.jpg?resize=300,185 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/MYCO-backpack-image-cropped-e1746564983796.jpg?resize=768,474 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/08\/MYCO-backpack-image-cropped-e1746564983796.jpg?resize=1024,632 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-325839d92b1034dca36d0e3dc994dc49\" id=\"h-report\"><span class=\"accent-font\"><em>Report<\/em><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading has-second-color has-text-color has-link-color wp-elements-3e401883ef6085fbb89d7541d9d2d4fc\" id=\"h-mid-year-consumer-outlook-guide-to-2025\">Mid-Year Consumer Outlook: Guide to 2025<\/h2>\n\n\n\n<p class=\"has-second-color has-text-color has-link-color wp-elements-7d639171326959506294d6ac0be6731c\">Future-focused insights into consumer spending and growth opportunities<br><br><\/p>\n\n\n\n<p><strong>6 consumer sentiment-driven strategies to drive growth and capture spending<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/report\/2024\/mid-year-consumer-outlook-guide-to-2025\/\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull has-parallax is-position-center-center is-style-niq-die-cut svg-color-third\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:678px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"France 2024 retail performance _ consumer choices\" class=\"wp-block-cover__image-background wp-image-450317 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/GettyImages-1470350052_5f0dcc.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#79746d\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consumer-panel-shape-your-strategies-with-a-360-degree-view-of-your-shoppers\"><strong>Consumer Panel: Shape your strategies with a 360-degree view of your shoppers.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-third-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/landing-page\/niq-consumer-panel\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light has-parallax is-position-center-center is-style-niq-die-cut svg-color-third svg-pos-right\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);min-height:300px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"gfknewron Consumer\" class=\"wp-block-cover__image-background wp-image-441291 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2024\/09\/Insight-talks-germany-hero-image.png)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns container-md is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-12 col-sm-12 col-xs-12 col-lg-6 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover  is-style-teardrop  has-flat-border-bottom-left\" style=\"margin-top:0;padding-right:0;padding-left:0;min-height:500px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cd566016 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)\">\n<h4 class=\"wp-block-heading\" id=\"h-featured-product-0\"><em><span class=\"accent-font\">Featured Product<\/span><\/em><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gfknewron-consumer\"><strong>gfknewron Consumer<\/strong><\/h2>\n\n\n\n<p>Reach the right audience, by delving into the buying behaviors of your target audience to know how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge &ndash; survey input calibrated against market data.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-first-background-color has-background wp-element-button\" href=\"https:\/\/nielseniq.com\/global\/en\/products\/gfknewron-consumer-for-manufacturers\/\">Unlock your solution today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-niq-blocks-niq-smart-list niq-smart-list entry-related-posts\">\n\n    \n            <div class=\"separator-meta-row row justify-content-between\">\n\t<div class=\"col-sm-8 col-md-9 col-lg-10 col-12\">\n\t\t<div class=\"header-col-primary\">\n\t\t\t<h5 class=\"mr-auto\">\n\t\t\t\t\t\t\t\t\tRelated Insights\n\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-sm-4 col-md-3 col-lg-2 d-none d-sm-block\">\n\t\t<div class=\"header-col-secondary d-flex justify-content-end\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n        \n    \n<div class=\"\n    js-niq-smartlist-grid\n    \n    \n    \n    row no-gutters card-gutters\n  \" data-block=\"niq-smart-list\" data-columns=\"\">\n\n        \n                 \n                           \n                                                \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-607363 insight type-insight status-publish has-post-thumbnail hentry insight_categories-consumer-behavior formats-analysis industries-consumer-packaged-goods industries-cpg-manufacturers topics-beverage-alcohol topics-consumer-behavior brand_architecture-consumer-behavior roles-category-manager roles-cmi roles-marketing roles-sales lead_source-cga-strategy markets-global languages-en\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/winning-in-south-korea-turning-on-premise-pressure-into-brand-growth\/\" target=\"_self\" class=\"card-cover-link \">\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"article-card\n\t\t\t\n\t\t\t\">\n\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"card-image\">\n\t\t\t\t\t<div class=\"img-wrap ratio-16-9\">\n\t\t\t\t\t\t<div class=\"img-content \">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1024\" height=\"681\" src=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?w=1024\" class=\"article-image-custom img-fluid wp-post-image\" alt=\"Hero image for Winning in South Korea: Turning On-Premise pressure into brand growth\" srcset=\"https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg 1686w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=150,100 150w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=300,200 300w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=768,511 768w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=1024,681 1024w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=1536,1022 1536w, https:\/\/nielseniq.com\/wp-content\/uploads\/sites\/4\/2026\/04\/korea-drinks.jpg?resize=1440,958 1440w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1440px) 100vw, 1980px\" decoding=\"async\" loading=\"eager\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"card-body d-flex flex-column justify-content-between\">\n\t\t\t\t<header>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-tax label-class\">\n\n\t\n\t\n\t\t\n\t\t\t\t\t<span class=\"tax-term\">\n\t\t\t\t\t\t\t\t\tAnalysis\n \t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h5 class=\"entry-title\">\n\t\t\t\t\t\t<span>Winning in South Korea: Turning On-Premise pressure into brand growth<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t<footer>\n\t\t\t\t\t<div class=\"d-flex justify-content-between align-items-center\">\n\t\t\t\t\t\t<div class=\"label-class\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"updated entry-updated \" datetime=\"2026-05-11T10:00:00+00:00\">\n\t\t\t<span class=\"date-day\">11<\/span>\n\t\t\t<span class=\"date-month\">May\n<\/span>\n\t\t\t<span class=\"date-year\">2026<\/span>\n\t\t<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-btn\"><svg 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L11.803961,5.63421356 L13.2181746,4.22 Z\" id=\"Color\"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>\n<\/span><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\n\n\n\n\n                                \n               \n                                                            \n               \n                <!-- featured_counter: 0, is_compact: no -->\n\n<article class=\"col-sm-6 col-md-6 col-lg-3 post-610307 insight type-insight status-publish has-post-thumbnail hentry insight_categories-industry-trends formats-infographic industries-consumer-packaged-goods industries-cpg-manufacturers industries-retail-cpg-fmcg brand_architecture-consumer-trends brand_architecture-market-measurement lead_source-darren-seifer markets-global languages-en\">\n\t\t\t<a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/infographic\/2026\/niq-perspective-gas-prices-and-the-delayed-cost-impact-on-home-family-baby\/\" target=\"_self\" 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