Search Engine Optimization (SEO)

Apr 27, 2016   Allumez   Digital Marketing , SEO

SEO is known as search engine optimization. It is a process which can affect the visibility of a website or webpage, the results in a search engine are generally "natural ," "organic," or "earned". SEO may have objective of different kinds of search engines , these search engines include image search, local search, news search, academic search and various industry specific search engines. According to Internet marketing strategy, SEO includes how the search engines work, what the people want to search, which search engines are accepted by the viewers. It also includes that what terms and keys must be typed in to the search engine in to order to get their target.

In order to develop the website may require editing the data , coding associated to increase the importance to particular keywords and to eliminate the activities of search engine like indexing activities the another objective of the SEO is to promote a site in order to increase the number of blank links or other inbound links. Mobile search is now developing by the GOOGLE as the future in almost all the products and many brands. In order to provide the more relevant search results to the user's , instead of showing unrelated pages with number of keywords or unrelated results. In order to provide the more specific and relevant results , search engines had to habituate to ensure that the result pages shows more specific results.

The graph of success or popularity of any search engine is determined that whether the results shown by the search engine are relevant or not. The bad quality or the unrelated results to the search of user lead them to adopt new or another search source.In order to avoid the unrelated results of the search engines, webmasters can give command to spiders not to crawl through certain directories through standard robots. 

Moreover, by using meta tags that are specific to robots, a page can be excluded from a search engine. The robot.txt located in the root directory is the first file crawled, whenever a search engine visits a site. There are wide variety of methods are available that can be used to enhance the eminence of webpage. The visibility of the search engine can be improved by cross linking the pages of the same website to provide more links to some important pages.

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